7 Tips for a Better Pitch

Successful PR people know that pitching is a science. If you want reporters to give you the time of day, you have to know the best tactics for grabbing their attention and selling them on your story. (Read more…)

The Fine Art of Follow Up in Public Relations

What’s the difference between getting your press release covered by national news and getting it tossed in the circular file? What about the difference between attracting 100 reporters to your press conference and attracting zero? (Read more…)

The Tony Soprano Guide to Public Relations

I have a confession to make. I’m kind of a Sopranos junkie. I’ve watched every episode many times over, and if I come across it while flipping through the channels, I’ll stop what I’m doing to watch. So, the other night while watching the “Pine Barrens” episode, it hit me: Tony Soprano is a master at PR. (Read more…)

25 Tips from 25 PR Experts

I always love reading what other PR experts are saying, and I think it’s important to get outside opinions and to learn from others. With that in mind, I present you with 25 tips from 25 PR experts. Enjoy. (Read more…)

Why Should PR Pros Use Media Monitoring?

When a Fortune 500 company, government agency, startup, nonprofit, or public relations pro wants to know what’s being said about them in the news, they turn to a media monitoring service. (Read more…)

10 Reasons I Stopped Following You on Twitter

I love Twitter, but let’s be honest: It can be a pain in the butt sometimes. Call me anal if you want, but there are several things my fellow “Tweeple” do that annoy me and cause me to instantly unfollow them. Here are 10 reasons I might stop following you on Twitter. (Read more…)

7 Habits of Highly Effective PR Magnets

PR Magnets. They’re the people who always seem to be successful in getting major media coverage for their clients. While some bitter PR pros like to call PR magnets “lucky”, the truth is it’s no coincidence that these guys (and gals) are able to get good coverage time and time again. (Read more…)

The Top 5 Publicity Stunts of 2009

2009 was the year of the celebrity publicity stunt. If it wasn’t celebrities themselves angling for the limelight, it was the non-famous seeking celebrity thanks to the influence of reality TV. Without further ado, were the top 5 publicity stunts of 2009: (Read more…)

10 CringeWorthy PR Disasters

“Learn from the mistakes of others. You can’t live long enough to make them all yourself.” – Eleanor Roosevelt

As Mrs. Roosevelt said, learning from the mistakes of others is an important way to become better at what you do. The good news for us PR folks is there are plenty of mistakes made by others that we can learn from. Just take a look at these 10 PR disasters. (Read more…)

PR Measurement Tips to Grade Your Campaign’s Performance

Is your PR campaign actually working? Do you even know the answer? Have you or your PR agency been tracking the results? (Read more…)