1. February 8, 2010

    When (Not) to Hold a Press Conference

    If television and the movies are to be believed, press conferences are the backbone of the public relations industry.  Every time a character in a movie makes good, he or she is often seen standing in front of microphones from the likes of the BBC and CNN while dodging rapid fire questions from reporters.  But the operative phrase there is “in the movies.” (Read more…)

  2. February 5, 2010

    5 Tips for the Perfect Elevator Pitch

    Whether you’re trying to interest a customer in your products/services or you’re trying to grab the attention of a reporter, having a strong elevator pitch is the key to your success. Like its name implies, an elevator pitch is a strong, concise pitch that you can deliver in the time it takes to share an elevator ride with a prospect. (Read more…)

  3. February 4, 2010

    How to Harness Twitter for Public Relations

    When the micro-blogging site Twitter first appeared on the scene, few people knew what to make of it. It was a combination blog site and social network, and people quickly set out to find out how to leverage the hot new service. Fortunately for PR professionals, Twitter has proven to be an excellent avenue for public relations and even media relations. (Read more…)

  4. February 3, 2010

    The 4 Characteristics of an Effective PR Campaign

    What makes some PR campaigns successful while others are flops? While there are a lot of variables in every PR campaign, I’ve come to realize that the most successful campaigns share 4 things in common. (Read more…)

  5. February 2, 2010

    The Dos and Don’ts of Press Release Writing

    When you send out a press release, you’re competing with hundreds, maybe even thousands, of other press releases. How can you cut through all this clutter to separate yourself from the pack? Well, like the old saying goes, “Content is king.” (Read more…)

  6. February 1, 2010

    Top 20 PR Blogs You Should Be Reading

    Let’s be honest: PR Fuel isn’t the only PR blog out there. And while I like to think we do a good job of providing useful information here, the truth is there are some other truly great PR blogs. So, if you want a well-rounded education, I highly recommend following these blogs. (Read more…)

  7. January 29, 2010

    8 Ways to Look Like a Blogging Noob

    Thousands of new blogs pop up every day. Because I’m constantly being asked to check out new blogs from friends and colleagues, I’ve started to notice that most new bloggers tend to make the same mistakes. These are the 8 mistakes that just scream “I’m a blogging noob!” If you want to gain the respect of your audience, avoid doing these 8 things. (Read more…)

  8. January 28, 2010

    PR Pros, Don’t Ignore the Power of Yelp.com

    When the Internet first gained mass popularity, its novelty was the fact that it allowed people to chat with others from all around the world. And while that novelty is still alive and well, people are now increasingly using the internet to navigate their everyday living spaces. (Read more…)

  9. January 27, 2010

    5 Potential Negative Effects of Your Social Media Obsession

    Blogs. Twitter profiles. Facebook fan pages. These are just a few of the sources of our growing social media obsession. Every day, more and more businesses are jumping on the social media bandwagon with high hopes of engaging consumers and getting more sales. (Read more…)

  10. January 26, 2010

    The Biggest Public Relations Mistake You Could Be Making

    PR mistakes are made every day. If you don’t believe me, just check out a few of the major PR disasters in recent years. Of course, you probably don’t need to worry about facing a PR disaster of that magnitude, but you can still make costly mistakes that can cause serious damage to your brand. (Read more…)

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