Six Consecutive Press Release Failures. Why Bother?

I have seen press releases generate tens of millions of dollars in publicity $399 at a time. If you don’t believe me, just visit: http://www.ereleases.com/testimonials/

Why didn’t your press release do the same? The likely answer is that you gave up, perhaps even after a single press release. (Read more…)

Party Hats Required

I sent an email yesterday welcoming customers of a company we just acquired. It included a staff photo welcoming these customers (see below). I followed up today with an email asking for customer feedback. I got it. (Read more…)

Name-Dropping Celebrities in PR … or Why Oprah May or May Not Approve This Message

I tweeted about this earlier today (http://twitter.com/ereleases) and it bears a longer message about using celebrities in your PR efforts. Over the past couple of years, the newswire has been cracking down on clients that name-drop celebrities. (Read more…)

Follow Mickie (@eReleases) on Twitter

If you haven’t heard (http://twitter.com/ereleases), eReleases has been up to a lot: (Read more…)

Free Press Release Websites Are Expensive

This article was inspired by a potential customer wondering whether a service that charged $38 to blast his press release to 50 free press release websites was a good use of his money. (Read more…)

Twitter … #News Breaks @ the Speed of #Rumor

Last week, Michael Jackson died. I happened to be on Twitter (follow me at http://twitter.com/ereleases) and saw the rumors unfold. A Google search and Google News search yielded nothing … yet. TMZ broke the story, being the first “official” news outlet to confirm the rumors. Then the floodgates opened … but at a rate measured in blocks of minutes and hours. It took a while for the reputable media to catch up. On Twitter the news unfolded in real time. (Read more…)

eReleases Salutes Its Clients on 4th of July

Hope you have a fabulous fourth of July! Barbecues, fireworks, and lots of red, white and blue. (Read more…)

Press Releases … the Rodney Dangerfield of the Marketing World?

I promote the importance of press releases because they are the great equalizer. A small company, or even an individual, has as much chance of getting media attention as a big, well-financed company. Sure, the big company might be able to afford its own public relations department as well as coordinate with high-priced publicists. But the cornerstone of that big company’s PR campaign will be the lowly press release. (Read more…)

What Happens When 100% Uptime Isn’t 100% Uptime

Rackspace provides expensive, managed hosting services. The company charges as much as double what other providers in the market charge. What makes them different is their 100 percent uptime guarantee and “fanatical support.” (Read more…)

Michael Jackson Has Died, Let the Media Circus Begin

Michael Jackson has passed away.  Great artist. Troubled man. Always felt he had another comeback left in him. Turns out I’m wrong. (Read more…)