1. March 3, 2010

    Are You Reaching Out to Bloggers to Gain Exposure?

    For small businesses that don’t have a ton of money to drop on marketing, reaching out to bloggers is a great way to build brand awareness and to drive sales. From product reviews to interviews, bloggers can offer all different types of coverage that will help you connect with your target audience at no cost to you.
    (Read more…)

  2. March 2, 2010

    7 Videos of Guests Losing Their Temper during TV Interviews

    If you’re going on TV for an interview, you don’t want to follow in the footsteps of these angry guests. Check out these 7 videos of guests blowing up at reporters. (Read more…)

  3. March 1, 2010

    How to Apologize When Your Company Screws Up

    Between Tiger Woods and Toyota, there’s been quite a bit of apologizing going on lately, and while ideally you never want to be in a position where you have to say you’re sorry, the good news is studies have shown that customers who receive a sincere apology are actually pretty likely to reconcile with the company. (Read more…)

  4. February 23, 2010

    How to Use Contests and Giveaways to Boost PR

    So you’re a PR pro, and the company you represent is trundling along, but hasn’t exactly been in the spotlight lately. Business is good, but the company is starting to slip out of the public eye. Unfortunately, there’s no new “news” in sight to interest the media or excite your customer base. What to do? (Read more…)

  5. February 19, 2010

    Public Relations at the Local Level

    When people think public relations, they think of slick PR pros courting journalists or holding press conferences in front of national media. But the truth is that most businesses and organizations are relatively small, relatively localized entities. (Read more…)

  6. February 18, 2010

    What’s the Right Press Release Length?

    Usually, when we talk about creating the perfect press release, we focus on crafting catchy headlines and avoiding silly grammar errors. But these aren’t the only elements required for a successful press release. And you might even argue that they aren’t the most important. So, what is? (Read more…)

  7. February 17, 2010

    Pissing Off the Wrong Customer in the Social Media Age

    It’s always been said that an angry customer will tell far more people about their experience than a satisfied customer. Today, this is truer than ever before. That’s because we live in the social media age. This is the age where everyone has a voice, and pissing off the wrong customer can stir up a Twitstorm that can lead to hundreds of thousands of people hearing about a bad experience with your company. (Read more…)

  8. February 16, 2010

    Exposing the Top 5 Customer Service Myths

    Excellent customer service is the cornerstone of most successful businesses. Without great service, you risk alienating your target audience and losing business to your competition. Everyone seems to know this, but why do so many businesses still provide poor customer service? Perhaps it’s because they’re buying into these customer service myths. (Read more…)

  9. February 10, 2010

    Jersey Shore Shows That Controversy is King

    On the night of its big premiere, Jersey Shore averaged 1.375 million viewers and a 0.8/2 A18-49 rating.  It fared better with adults 18-34, earning a 1.2/4 rating/share. To translate: The ratings were low. Much lower than MTV expected. At the time, it appeared Jersey Shore would bomb. (Read more…)

  10. February 9, 2010

    Reputation Management: Dominating the Search Results for Your Company Name

    Search engines have become a heavily used tool by consumers gearing up for a purchase. In fact, a study by Enquiro found that customers turn to search engines often for guidance during the buying process. Notice the percentage of customers who turn to search engines during various stages of the buying cycle. (Read more…)

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