Happy Thanksgiving from eReleases

Not Even James Cameron or Steve Jobs Can Save Yahoo

My friend Dave writes:

A board that doesn’t have confidence in the CEO but also doesn’t have a clue who to replace the CEO with is just so friggin’ sad.  Not claiming I know the answer but I cannot imagine being in such a situation (to not just fire a leader who’s not getting it done) – this ship continues to sink, sink, sink. (Read more…)

eReleases Launches a Press Release Headline Contest – Updated

Contest is over. The winners are announced below. To ensure you’re included in future offers and contests, subscribe to the Insider’s List today.

The following previously published press release is in need of a snappy headline. You can read Top 5 Tips for Writing Killer Press Release Headlines for tips. (Read more…)

How to Fire a Bad Customer

If you read my recent post “When is it Time to Let a Customer Go?” you may have come to the conclusion that you have some bad customers you need to get rid of. Assuming you’ve truly gone through the steps I mentioned in the post and you’ve found that the relationship just isn’t working out, you’re now at the point that you need to fire the customer. (Read more…)

When is it Time to Let a Customer Go?

I have a theory. If companies spent some time on firing their bad customers rather than only focusing on acquiring more customers, they would be a lot more successful. I know we’ve always been told that the customer is always right, but the truth is some customers are just more trouble than they’re worth. And if you don’t know when it’s time to let a customer go, you could end up wasting a lot of time, energy, and money dealing with the constant hassle they create. (Read more…)

How to Get More Referral Business from Your Customers

Referral business is the most trusted form of advertising and marketing there is. It’s totally organic, and it’s credible because it isn’t coming from you. It’s coming from your customers. Truly satisfied customers tell their friends and colleagues about your products or services, and as a result, you get the honor of doing business with these friends and colleagues. Your customers become ambassadors for your brand. (Read more…)

5 Ways to Determine Whether Your Story is Newsworthy

You slaved for hours crafting the most informative, beautifully written, and concise press release to ever cross an editor’s desk. But you wait, and wait, and still receive no calls from journalists or bloggers. You follow up with the newsroom and editors give you the brush off. You followed all the rules, you followed the standard press release format, and you distributed it widely. What happened? Uh oh.  You forgot to ask yourself “Is my story newsworthy?” (Read more…)

Is it Time to Fire Your PR Agency?

When’s the last time you graded your PR firm? If it’s been a while, the time to reassess their performance is now. See, too many companies blindly trust their PR agency to always do the right thing for their business. They assume the PR people are the pros, so they give them all the room they need to do their jobs. (Read more…)

Top 7 Branding Mistakes to Avoid

Your brand is your company’s personality. It’s the promise of value that you make to customers. It’s the thing that consumers either connect with and hang onto or reject and avoid for life. (Read more…)

Don’t Disrespect the Host of Your Media Interview

Every time you step in front of the camera, walk into a radio studio, or sit down with a reporter from a magazine, your company’s reputation is on the line. Any missteps could cause you to alienate your audience and to burn bridges with the media. (Read more…)