1. May 2, 2011

    Important Ways Bloggers and Traditional Reporters are Different

    Pitching to bloggers is different than pitching reporters. That’s because there are some key distinctions between bloggers and reporters. Granted, the line between the two groups is blurring more by the day, but for now at least, there are some differences. And if you want your blogger outreach to be effective, you need to understand these differences and how they affect you. (Read more…)

  2. April 29, 2011

    Why Local Talk Radio Makes Sense

    You may scoff at the idea, but you really should think about getting your company on local talk radio. I know, I know, but hear me out. Talk radio isn’t just for your Uncle Bob who nods along while he whittles on the front porch. These programs have a lot of listeners and can cover a wide variety of topics. (Read more…)

  3. April 25, 2011

    How to Thank a Reporter Who Covered Your Press Release

    You wake up one day and check your local newspaper. Lo and behold, right there on the first page, is a news story based on your press release! After all these many years a friendly reporter did you a solid and covered your announcement. So how do you go about thanking them? Send them flowers? Take them to a fancy dinner? (Read more…)

  4. April 14, 2011

    Why Reporters Like Getting Story Ideas From Press Releases

    The common thought regarding journalists and press releases is that they loathe them with the fire of a thousand suns. And that’s just not entirely accurate. While they do hate the fact there are roughly ten zillion of them a day to go through (most of them horribly written), the fact is, there are benefits to a press release. If there weren’t, would journalists take the time going through them? (Read more…)

  5. April 13, 2011

    Do Journalists Make Good PR People?

    How easy is it to jump from journalism to public relations? Some argue that it’s simple, while others say that it’s nearly impossible. Journalists do face some unique challenges when they want to make the leap to PR. Let’s take a look at the pros and cons. (Read more…)

  6. April 8, 2011

    5 CRM Programs to Help You Manage Your Journalist Contacts

    Need help organizing all your big journalist contacts? Keep sending your press releases to the same people over and over? Then you need a good customer relationship management program! Here are 5 that will help you separate your Carl Bernsteins from your Dan Rathers. (Read more…)

  7. April 5, 2011

    10 Ways You Can Get Reporters to Love You

    Want to get your press release or important story in the paper? Then don’t do what everyone does – pitch all the livelong day, and not actually speak to anyone like they exist. Instead, focus on developing a relationship with your local journalists, and you may be surprised at the results. (Read more…)

  8. March 29, 2011

    8 Types of Annoying PR People

    I’m a PR guy, and I know a number of other PR guys and gals who I respect more than I can even put into words. But let’s face it. Our industry is plagued with some pretty annoying people. These are the types of PR guys who waste journalists’ time, overcharge their clueless clients, and use ridiculous PR speak, like “synthesize goal-oriented mindshare” or “client-centric functionalities.” (Read more…)

  9. March 7, 2011

    How to be a Better Networker

    You’ve probably heard the saying, “It’s not what you know, but who you know that counts.” And that’s mostly true. But personally, I take it a step further and say, “It’s not who you know, but who knows you that counts.” (Read more…)

  10. February 16, 2011

    How to Tell if a Reporter Plans to Bury You

    Let me just say one thing right off the top. Most journalists aren’t looking to hurt you. Most journalists do their jobs with integrity. Most are ethical and looking to provide you with fair, balanced coverage. (Read more…)

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