Media Networking Tips

April 25, 2011
How to Thank a Reporter Who Covered Your Press Release

You wake up one day and check your local newspaper. Lo and behold, right there on the first page, is a news story based on your press release! After all these many years a friendly reporter did you a solid and covered your announcement. So how do you go about thanking them? Send them flowers? Take them to a fancy dinner? (Read more…)
April 14, 2011
Why Reporters Like Getting Story Ideas From Press Releases

The common thought regarding journalists and press releases is that they loathe them with the fire of a thousand suns. And that’s just not entirely accurate. While they do hate the fact there are roughly ten zillion of them a day to go through (most of them horribly written), the fact is, there are benefits to a press release. If there weren’t, would journalists take the time going through them? (Read more…)
April 13, 2011
Do Journalists Make Good PR People?

How easy is it to jump from journalism to public relations? Some argue that it’s simple, while others say that it’s nearly impossible. Journalists do face some unique challenges when they want to make the leap to PR. Let’s take a look at the pros and cons. (Read more…)
April 8, 2011
5 CRM Programs to Help You Manage Your Journalist Contacts

Need help organizing all your big journalist contacts? Keep sending your press releases to the same people over and over? Then you need a good customer relationship management program! Here are 5 that will help you separate your Carl Bernsteins from your Dan Rathers. (Read more…)
April 5, 2011
10 Ways You Can Get Reporters to Love You

Want to get your press release or important story in the paper? Then don’t do what everyone does – pitch all the livelong day, and not actually speak to anyone like they exist. Instead, focus on developing a relationship with your local journalists, and you may be surprised at the results. (Read more…)
March 29, 2011
8 Types of Annoying PR People

I’m a PR guy, and I know a number of other PR guys and gals who I respect more than I can even put into words. But let’s face it. Our industry is plagued with some pretty annoying people. These are the types of PR guys who waste journalists’ time, overcharge their clueless clients, and use ridiculous PR speak, like “synthesize goal-oriented mindshare” or “client-centric functionalities.” (Read more…)
March 7, 2011
How to be a Better Networker

You’ve probably heard the saying, “It’s not what you know, but who you know that counts.” And that’s mostly true. But personally, I take it a step further and say, “It’s not who you know, but who knows you that counts.” (Read more…)
February 16, 2011
How to Tell if a Reporter Plans to Bury You

Let me just say one thing right off the top. Most journalists aren’t looking to hurt you. Most journalists do their jobs with integrity. Most are ethical and looking to provide you with fair, balanced coverage. (Read more…)
January 17, 2011
3 Ways to Pitch Stories Like a Journalist

Editors are simple people. It may not seem so to the hapless PR person who has pitched, pitched and pitched some more in the vain hope of snagging an editor’s valuable attention, but editors truly do have only a few basic wants. They want an easy day, a cordial working environment and, in the end, to put out a superior product, whether it’s a blog, magazine, or newspaper. But PR pros don’t have the luxury of working side by side in the trenches with editors every day, discerning their moods and tempers. Who does? Journalists. (Read more…)
October 18, 2010
Are You a Whiny PR Pro?

As a PR pro, you’re in a constant battle to get media coverage for your clients. And as you undoubtedly know by now, things don’t always go your way. Maybe your story got cut at the last minute by the editor, or maybe a quote that mentioned one of your clients got slashed from the story. It sucks, but it’s just part of this crazy business we’re in. (Read more…)

« Previous Page

How to Thank a Reporter Who Covered Your Press Release

Why Reporters Like Getting Story Ideas From Press Releases

Do Journalists Make Good PR People?

5 CRM Programs to Help You Manage Your Journalist Contacts

10 Ways You Can Get Reporters to Love You

8 Types of Annoying PR People

How to be a Better Networker

How to Tell if a Reporter Plans to Bury You

3 Ways to Pitch Stories Like a Journalist

Are You a Whiny PR Pro?

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