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November 20, 2009
Best, or at Least Better, Practices for Blogger Relations

With the rise of social media, blogger relations are getting some serious press. That, and the fact that newspapers across the country are closing up their printing presses and publishing primarily online. What does that mean for those of us who conduct media relations for a living? (Read more…)
November 17, 2009
How Not to Get Media Coverage With Your Press Release

There was once a shepherd boy who craved attention. He grew bored and lonely tending his sheep every day, so one day he cried “Wolf!” (Read more…)
November 13, 2009
Important Do’s and Don’ts When You’ve Made a Connection With a Reporter

Even the most carefully crafted news release, eagerly received by a reporter will not guarantee effective coverage for your cause, product or service. It can take time, patience and the careful nurturing of relationships to get to the point where the reporter picks up the phone or shoots off an email to say, “yes, I’d like to talk to YOU.” It is this point where the rubber, as they say, meets the road. (Read more…)
November 12, 2009
Top 10 Tips for PR Success Using HARO

If you work in public relations or a related field, HARO (Help A Reporter Out) is a free service that can yield a substantial return for a minimal time investment-if you play by the rules, that is. One slip-up could get not just you but your entire company booted from HARO. (Read more…)
November 10, 2009
21 Media Relations Do’s and Don’ts for Optimal News Outcomes?

You hope the strong news release you have worked so hard to polish will generate media interest and inquiries. But if it does, and if your spokespeople aren’t prepared for the media, your best effort can get derailed in a hurry. (Read more…)
May 21, 2009
Press Opportunities Are Not Always Golden

It’s easy to still get excited when the Caller ID flashes the name of a newspaper, magazine, or television network. Media opportunities are, after all, the whole point of public relations. Those in the public relations industry can easily fall in love with the attention that comes from an audience, but you still have to be careful when accepting an invitation for a media interview or television/radio appearance. Many public relations consultants refuse to believe it, but not all media opportunities are golden. (Read more…)
May 20, 2009
The Strange Relationship Between Public Relations and the Media

The public relations industry and the media have always enjoyed a curious relationship. Those in the public relations industry will tell you that the media can’t do its job without PR flacks. Media folk, meanwhile, will suggest that public relations departments are little more than mouthpieces for people who would still speak to the media if the public relations industry never existed. And both viewpoints are correct–to a point. (Read more…)
May 13, 2009
Public Relations Perils: Be Careful Before You Hit Send on that Email

Every so often, I undertake what I call my “Email Dump.” This is where I go through the approximately 12,000 emails that have piled up in my inbox and decide what I can finally delete for all eternity. Unsurprisingly, there a lot of press releases and public relations communications among the emails now languishing in my “trash” folder. (Read more…)
May 12, 2009
The Public Relations Balancing Act: Access Vs. Privacy

For public relations professionals, preserving a client’s privacy can be difficult when you’re also trying to cater to the needs of your press contacts. Recently, my employer changed its guidelines regarding how much access clients will have to our products. (Read more…)
May 5, 2009
Everything the Public Relations Industry Wants to Know About Journalists

…but might be afraid to ask. Consider the following list a series of tips and tricks for dealing with intractable or just plain obnoxious journalists. Heeding them may make the public relations process that much easier. (Read more…)

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