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We don't just send your press release. We send you proof of distribution!

January 26, 2012
Are You Making These Mistakes When Pitching a Reporter on the Phone?

Recently, I commented that it might be a good idea to pick up the phone and pitch a journalist. In short, I said you should do so because it’s more personal and gets you noticed. And while it doesn’t work all of the time, if it allows you to make a good connection one out of twenty times, you certainly aren’t wasting your time. (Read more…)
January 23, 2012
Pick Up the Phone to Make Your Pitch

Press releases. We write them in an attempt to capture the interest of overworked journalists. If we do a good enough job (and with a little luck), they’ll pick up the story and run with it. (Read more…)
November 14, 2011
When NOT to Talk to the Media

You’re having a pretty casual evening at home, enjoying cocktails and a documentary on an obscure French art movement you’ve wanted to see for a long time. Then the phone rings. The vice president of the company sighs and asks you to turn on the news. (Read more…)
October 20, 2011
The 5 Basic Journalist Responses to PR Pitches

When getting into the business of pitching PR stories, you’ll eventually come to recognize common responses from journalists. From happy acceptance to disgusted confusion, they will run the gamut. It can also be tough to gauge exactly what they mean. Instead of taking years to discover them, though, how about we just list them for you? (Read more…)
October 4, 2011
15 Types of Events Your Business Can Host

Hosting events is a great way for your business to engage your clients, connect with prospects, and get your name in the news. Here are 15 different types of events your business could host. (Read more…)
August 25, 2011
5 Things Bloggers Can Learn From Journalists

While the face of journalism is certainly changing, bloggers would still be wise to take notes on the way traditional journalists approach their news stories. (Read more…)
August 19, 2011
How to Make Yourself Valuable to a Reporter Contact

News reporters deal with PR pros all day long, every day. Whether they’re hounding them for information, demanding they put their fabulous and epic press release in the latest edition of the newspaper, or just sending the 500th follow up email wondering why the reporter hasn’t responded yet. If you’re one of the many bothering a reporter every day, the likelihood of he or she answering you is very slim. However, if you get on their good side, they may in fact be calling YOU. (Read more…)
August 17, 2011
Are We Losing Our Conversation Skills in the Digital Age?

Sociologists and psychiatrists are constantly warning that humans are losing the ability to have a real conversation in our digital age. And they may be right! The longer we go on talking over the Internet, the more it seems we forget how to really conduct a proper conversation. It’s all about getting through the information as quickly as possible then getting out. (Read more…)
August 11, 2011
How to Write Perfect Email Pitches

Ah, the perfect email pitch. If such a thing exists, it’s extremely hard to nail down. And even a “perfect pitch” would need to be altered depending on who you’re sending it to, so it’ll never be the same. (Read more…)
August 10, 2011
The Wrong Way to Give Product Samples to the Media

You naturally want to give your product out to whoever will take it and put in a good word for you. But have you stopped to consider what the best way is to go about it? Shipping out your brand new miracle product is a great way to get some publicity, but you may find yourself getting burned if you don’t do it right. (Read more…)

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