1. March 18, 2009

    Public Relations in the Age of the Sound Bite

    Journalists love sound bites. We ask questions explicitly aimed at eliciting snappy, one-sentence comments. We’ve all seen television interviews or press briefings boiled down to a 15-second sound bite. Newspaper and magazine articles tend to have at least one definitive quote you can imagine a speechwriter whispering into a reporter’s ear. (Read more…)

  2. March 10, 2009

    More Media Interview Tips for Public Relations Pros

    Recently I appeared on the CNBC show Kudlow and Cramer. I’d like to use that on-camera experience to offer up a little advice for any public relations pros who suddenly find themselves (or their clients) booked for any sort of televised media interview. It’s not as scary as you may have thought. (Read more…)

  3. February 24, 2009

    Public Relations Don’ts: Blacklisting Is Bad for Business

    Blacklisting journalists who write negative stories about your company is tempting, but all it accomplishes is building conflict between your company and the media. One main goal of public relations is to build bridges, not burn them. (Read more…)

  4. February 13, 2009

    Not Every Media Interview is a Good Public Relations Opportunity

    Imagine that you are a horse breeder. You agree to do an interview for a live television show. Once the interview starts, the anchor begins asking you questions about dogs and dog breeding. You can answer the questions in general terms, but you don’t want to try to offer advice or insight on a topic that you’re not entirely familiar with. (Read more…)

  5. February 6, 2009

    How to Avoid the TV Talk Show Bait

    In the world of modern TV talk shows, civility is a forgotten art. The term “talk show” is probably not even apt; these shows are basically televised confrontations. It’s odd how many talk show guests still expect to be treated with a certain sense of decorum. That’s why PR firms should be wary about booking clients for talk show appearances; seated in front of a combative host, what you thought would be an opportunity for easy publicity can quickly turn into a public relations nightmare. (Read more…)

  6. Be Careful What You Say or That Media Interview Could Backfire

    I’m one of those strange people who doesn’t have cable or satellite television. One of the nice things about the radio I have is that I’m able to listen to a simulcast of financial news network CNBC, and an added benefit of having no picture is that I get to really concentrate on what’s being said by the interviewees. (Read more…)

  7. January 29, 2009

    When Media Interviews Attack

    A PR Fuel reader writes: “How should a public relations department handle requests for competing media interviews? I had a very newsworthy author earlier this year. I was fortunate that several TV news shows wanted to interview him. But they all wanted to go first.” (Read more…)

  8. January 7, 2009

    Adding the “Human Touch” to PR Presentations and Media Interviews

    When speaking during public relations presentations or media interviews, it’s easy to make any number of rookie mistakes. You may not have prepared enough in advance. Try too hard to appear confident, and you may simply look like you’re showing off. You can confuse listeners by overusing unexplained technical jargon. You can speak in a flat, affectless tone that makes you seem cold and unemotional. Any or all of these mistakes may lead to an audience so bored that it misses your key messages completely. Here are five tips for adding a human touch to your next presentation, speech, or interview. (Read more…)

  9. January 5, 2009

    Meet the Press: Tips for Your First Media Interview

    Congratulations! Your start-up company’s ready to announce its first product. Or maybe you’re handling a competitive announcement from one division of a huge corporation. Or maybe you’re somewhere between big business and entrepreneurship. Whatever the size of your organization, you’ve moved into the public relations stage. Let’s assume everything is ready: press list, press release, booth reserved at key trade shows. You’re good to go, right? Wrong. Because unless you and your staff are prepared for the series of media interviews that are (hopefully) about to ensue, you could be setting yourself up for disaster. (Read more…)

  10. December 31, 2008

    Turn Your Public Relations Clients into Media Experts

    If you want to maximize a public relations client’s chances for good publicity, you may have to ask them them curb their sales pitch. A client’s desire to push a product or service in a press campaign is often the most effective way to get press releases ignored by journalists. Public relations consultants can ruin relationships with editors and producers, and your client’s credibility may become suspect. (Read more…)

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