1. March 8, 2010

    How to Be More Likeable in the Eyes of Journalists

    If you’re likeable in the eyes of the media, you stand a better chance of getting coverage … positive coverage. So, what does it take to get a journalist to notice and to like you? Here are some simple tips to get you started. (Read more…)

  2. March 4, 2010

    Don’t Disrespect the Host of Your Media Interview

    Every time you step in front of the camera, walk into a radio studio, or sit down with a reporter from a magazine, your company’s reputation is on the line. Any missteps could cause you to alienate your audience and to burn bridges with the media. (Read more…)

  3. March 2, 2010

    7 Videos of Guests Losing Their Temper during TV Interviews

    If you’re going on TV for an interview, you don’t want to follow in the footsteps of these angry guests. Check out these 7 videos of guests blowing up at reporters. (Read more…)

  4. February 8, 2010

    When (Not) to Hold a Press Conference

    If television and the movies are to be believed, press conferences are the backbone of the public relations industry.  Every time a character in a movie makes good, he or she is often seen standing in front of microphones from the likes of the BBC and CNN while dodging rapid fire questions from reporters.  But the operative phrase there is “in the movies.” (Read more…)

  5. February 5, 2010

    5 Tips for the Perfect Elevator Pitch

    Whether you’re trying to interest a customer in your products/services or you’re trying to grab the attention of a reporter, having a strong elevator pitch is the key to your success. Like its name implies, an elevator pitch is a strong, concise pitch that you can deliver in the time it takes to share an elevator ride with a prospect. (Read more…)

  6. December 30, 2009

    Everything You Need to Know to Nail Your Media Interview

    Media interviews are double-edged swords. On one hand, if you perform well during your interview, you can enjoy the benefits of increased exposure, enhanced credibility, and more future interviews. On the other hand, a poor performance during a media interview can diminish your credibility and damage your brand. (Read more…)

  7. December 11, 2009

    Top 7 Media Relations Mistakes

    In your dream world, media relations would probably consist of getting in touch with a news reporter or a blogger, telling them your story, and getting all the coverage you want from them. Unfortunately, the reality is much different. (Read more…)

  8. November 13, 2009

    Important Do’s and Don’ts When You’ve Made a Connection With a Reporter

    Even the most carefully crafted news release, eagerly received by a reporter will not guarantee effective coverage for your cause, product or service. It can take time, patience and the careful nurturing of relationships to get to the point where the reporter picks up the phone or shoots off an email to say, “yes, I’d like to talk to YOU.” It is this point where the rubber, as they say, meets the road. (Read more…)

  9. November 10, 2009

    21 Media Relations Do’s and Don’ts for Optimal News Outcomes?

    You hope the strong news release you have worked so hard to polish will generate media interest and inquiries. But if it does, and if your spokespeople aren’t prepared for the media, your best effort can get derailed in a hurry. (Read more…)

  10. June 25, 2009

    The News Conference: Controlling Your Message

    You have some important issues you want the public to know about. You are so concerned about it that you call a news conference. (Read more…)

  • Subscribe to PR Fuel

    • You'll receive:
    - PR news & tips daily
    - “7 Cheap PR Tactics for Success in Any Economy”
    - a FREE no-sales-pressure consultation
    - $100 off your next press release order.
    Subscriber Counter

    Our Clients Say It Best

    "I cannot thank you enough for providing such a phenomenal service to the general public. Your pricing allows an opportunity for the small business man to get the information out to the masses.

    Your honesty and fairness puts you head and shoulders above the competition."

    - Lou Santiago, Good Earth Enterprises


    Read this review 270 more reviews

  • Follow PR Fuel

    • Facebook twitter youtube Rss feed

  • Recent Tweets

  • Most Popular Articles