1. November 14, 2011

    When NOT to Talk to the Media

    You’re having a pretty casual evening at home, enjoying cocktails and a documentary on an obscure French art movement you’ve wanted to see for a long time. Then the phone rings. The vice president of the company sighs and asks you to turn on the news. (Read more…)

  2. August 5, 2011

    Why No Comment Infuriates & Alienates Journalists

    Your company, Bloop Family Plumbing, is in the middle of a national scandal. It seems one of your employees was caught fixing more than the plumbing at a job and it caught the media’s attention. (Read more…)

  3. July 1, 2011

    Why You Never Get Quoted Despite Numerous Media Interviews

    Few things are as frustrating as answering dozens of questions for a journalist and never seeing them in the paper or broadcast the next day. You may think you just keep running into bad luck, but there may be more to it than that. You may actually be sabotaging your chances of appearing in the media! (Read more…)

  4. April 29, 2011

    Why Local Talk Radio Makes Sense

    You may scoff at the idea, but you really should think about getting your company on local talk radio. I know, I know, but hear me out. Talk radio isn’t just for your Uncle Bob who nods along while he whittles on the front porch. These programs have a lot of listeners and can cover a wide variety of topics. (Read more…)

  5. February 16, 2011

    How to Tell if a Reporter Plans to Bury You

    Let me just say one thing right off the top. Most journalists aren’t looking to hurt you. Most journalists do their jobs with integrity. Most are ethical and looking to provide you with fair, balanced coverage. (Read more…)

  6. November 29, 2010

    5 Lessons from Kanye on Giving a Bad Media Interview

    If you know anything about Kanye West, you know that he’s no stranger to controversy. Whether he’s accusing President Bush of being a racist or interrupting Taylor Swift’s award acceptance, the guy always seems to find himself in a mess. (Read more…)

  7. August 4, 2010

    How to Avoid Becoming a Victim of Gotcha Journalism

    We live in a society that’s obsessed with controversy and scandal. News outlets are constantly trying to break the next big story involving conflict, corruption, shocking quotes, and other controversial acts. It’s all about catching someone with their hand in the cookie jar, so journalists can get their story on the front page or create a buzz across the internet. (Read more…)

  8. July 16, 2010

    5 Tips for Serving as a Company Spokesperson

    PR pros often find themselves thrust into the spotlight as company spokesperson. For the pro who is accustomed to more behind the scenes work, this new role can be challenging and rife with booby traps. (Read more…)

  9. June 16, 2010

    How to Prepare for Your Television Appearance

    A strange thing happened during the 1960 presidential debates between candidates John F. Kennedy and Richard Nixon. People who saw the debates on TV thought that the young and handsome Kennedy won, while people who heard the same debates on the radio thought that Nixon had won. Why? (Read more…)

  10. May 11, 2010

    6 Mistakes that Will Kill Your Media Interview

    A media interview is your chance to tell your story and to make a good impression for your company. When executed properly, a media interview can offer the benefits of increased exposure, improved credibility, and stronger relationships with the media. (Read more…)

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