Crisis Communications

May 16, 2011
What Lessons Can Be Learned From Sony’s Response To Its Network Crash?

If you’re a PlayStation 3 owner, you probably already know that Sony’s PlayStation Network was hacked about three weeks ago, causing major server outages and possible security breaches with millions of customers’ private information. (Read more…)
December 2, 2010
The Biggest PR Myth of All: There’s No Such Thing as Bad Publicity

Long before I even got into the PR game, I’d always heard people say “there’s no such thing as bad publicity.” The theory is that as long as people are talking about you, it’s a good thing. Even if they’re saying awful things about you or your company, the publicity is supposed to still be good because your name is on the top of people’s minds, keeping you relevant. (Read more…)
October 25, 2010
Your Rules Are Made to Be Broken

A couple of weeks ago, a story came out about a Wolfgang Puck restaurant in Dallas that turned away WWII vets because they didn’t meet the restaurant’s business casual dress code. These were men in their 90s who had fought for freedom all across the world before most of us were even born, but the hostess couldn’t find her way to bend the rules for the tourists given the special circumstances (the children of the vets had informed the hostess of the men’s military service). (Read more…)
August 19, 2010
Crisis Communications for Small Business

A Fortune 500 company’s CEO is caught up in an insider trading scandal. Within minutes of the news breaking, his company’s PR team is performing damage control, booking appearances with sympathetic TV reporters, and drafting the CEO’s apology and/or resignation speech. That’s part of what a PR team is for, after all. (Read more…)
August 10, 2010
Public Relations & Ethics: Why the Bad Reputation?

While PR pros are known for being able to “spin” even the worst news into good press, they are often reluctant to tackle their own industry’s bad ethical reputation. This reputation is a dirty little non-secret, and one many public relations professionals prefer not to talk about. But where does this bad reputation come from? (Read more…)
August 3, 2010
Apologizing: How You Say It Matters

There’s an old saying that goes, “It’s not what you say; it’s how you say it.” And when it comes to corporate apologies, this saying has a lot of truth to it. Sure, you need to make sure your apology has the right words, but even the best-written apology will be a total flop if it’s not delivered properly. (Read more…)
July 21, 2010
Blaming the Customer is Never a Good PR Move

When things go wrong, most companies’ kneejerk reaction is to look for someone to blame. If you’re BP, you blame the contractor. Other times, you might blame another employee. The blame game is never a good idea. Customers don’t want to hear it. What they want is for your company to step up to the plate, take responsibility, and resolve whatever issue they’re having. (Read more…)
July 20, 2010
Lessons You Can Learn from the iPhone 4’s Launch Bugs and Ultimate Response

The launch of the iPhone 4 has been nothing less than a comprehensive PR lesson for anyone willing to pay attention. From the dangers of launching a product before it’s ready for market to techniques for handling angry customers and so much more, this past month has been full of missteps and a few right moves that each of us should carefully examine and keep in mind. (Read more…)
June 11, 2010
Is PPC a Good Option for Crisis Management?

Over the past 6 months or so, we’ve been privy to 2 of the biggest PR nightmares you can imagine. At the beginning of the year, Toyota was sweating under the spotlight as malfunctioning gas pedals in their vehicles led to several serious auto crashes. The story just kept getting worse and worse, and Toyota was really just hanging on for dear life as they rode it out. (Read more…)
May 14, 2010
NFL Star Brian Cushing Offers a PR Course in Disaster Prep

On May 8^th, it was announced that NFL linebacker Brian Cushing would be suspended four games next season for violation the league’s substance abuse policy. The thing I found most interesting was that Cushing actually tested positive for the performance enhancing drugs back in September, and he was informed he would be suspended well before it was announced to the public. (Read more…)

« Previous Page

What Lessons Can Be Learned From Sony’s Response To Its Network Crash?

The Biggest PR Myth of All: There’s No Such Thing as Bad Publicity

Your Rules Are Made to Be Broken

Crisis Communications for Small Business

Public Relations & Ethics: Why the Bad Reputation?

Apologizing: How You Say It Matters

Blaming the Customer is Never a Good PR Move

Lessons You Can Learn from the iPhone 4’s Launch Bugs and Ultimate Response

Is PPC a Good Option for Crisis Management?

NFL Star Brian Cushing Offers a PR Course in Disaster Prep

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