1. January 20, 2012

    Investigating the Root Cause of a Controversy

    Oh, geez. Looks like your company has stepped in it this time. You were sitting at home with the dog watching “Big Bang Theory” when the phone rang. Jim, the VP of your little but growing company, tells you to turn on the news. (Read more…)

  2. January 12, 2012

    4 Ways You’re Subconsciously Throwing Your Clients Under the Bus

    Fun fact about me: I had never heard the phrase “throwing someone under the bus” until I was well into my 20s. Somehow that phrase totally escaped me growing up. So naturally I was a little confused – not to mention concerned – when I first encountered it. (Read more…)

  3. October 24, 2011

    How Fast Should You React in a PR Crisis?

    One bright and early morning you wake up to a phone full of text messages and missed calls. What in the world happened? Turns out the actor who voices your company’s spokesanimal, Wonky the Wallaby, got in a lot of trouble last night, and the world is in an uproar. (Read more…)

  4. September 15, 2011

    What Constitutes a PR Conflict of Interest?

    Conflicts of interest can sneak up on you. The obvious basic definition of a PR conflict of interest is being involved in multiple interests where one could possibly corrupt your decision making of the other. A very obvious example would be working for a video game company while you own stock in their major competitor. The possibility exists that your PR decisions would not be as honest in this situation, as lowering your employers’ sales might increase your own bank account. (Read more…)

  5. August 15, 2011

    How to Maintain Your Credibility During a PR Crisis

    When you’re going through a PR crisis, your credibility is on the line. We live in an increasingly jaded society. People have been trained to believe the worst, and more times than not, they’re right to do so. After all, where there’s smoke, there’s usually fire, so if you find yourself embroiled in controversy, most people are going to take the “guilty until proven innocent” approach to your case. (Read more…)

  6. August 3, 2011

    Top 5 Non-Profit PR Blunders

    When your funding depends on not offending the people who keep you afloat with their money, it’s important to keep your public relations dealings in check. Unfortunately, these five examples forgot to remember this during their big goofs. (Read more…)

  7. August 1, 2011

    Does Your Company Have a Crisis Response Plan?

    What would you do if an unsatisfied customer or disgruntled employee decided to raise a little hell and cause problems for your company? Would you know how to respond, who to talk to? (Read more…)

  8. July 8, 2011

    Can Your Target Audience Handle Controversy?

    Controversy is a double-edged sword. In some cases, being controversial and outrageous can help you increase your following and grow your brand. Lady Gaga is a good example of someone who has used controversy to propel her brand to new heights. In other cases, controversy can come back to bite you in the backside, causing you to lose customers and tainting your brand. There’s no shortage of examples I can think of to demonstrate this – GoDaddy’s elephant hunting video, Tiger Woods sexual escapades, etc. (Read more…)

  9. June 15, 2011

    Graceful Responses to Embarrassing Gaffes

    One of your employees, desperate to get on your good side, decides they want to monitor the company Twitter feed 24/7. Unfortunately, they haven’t quite gotten the hang of switching between accounts. During a particularly rowdy Friday evening they accidentally tweet about how much fun they are having with their enormous pile of beer bottles. (Read more…)

  10. May 25, 2011

    Knowing When to Back Off During a Company Disaster

    We’ve all heard about how badly BP handled the oil spill disaster back in April 2010. Basically, they needed to step in and do the right thing, and by the time they did, everyone figured it was just a token effort. (Read more…)

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