Branding

August 27, 2010
5 Good Reasons to Consider Repositioning Your Brand

In the early 1950s, Marlboro had a problem. The company that was, at the time, known for selling “Mild as May” woman’s cigarettes had low sales due to studies linking lung cancer to smoking. They needed to do something to spike sales and reach a new audience. Men wanted to smoke filtered cigarettes because they perceived them to be safer, but they didn’t want to smoke a woman’s brand. (Read more…)
August 25, 2010
Hiring the Right Customer Service Agents to Represent Your Brand

Your customer service agents are your front line employees. These are the guys and girls who will be dealing with your customers on a daily basis…the ones who will be making first impressions that can win or lose new customers…the ones who will be responsible for talking an angry customer down and saving them from leaving. (Read more…)
July 28, 2010
How to Avoid the “Greenwasher” Label When Announcing Eco-Friendly Initiatives

Almost every major company has recently claimed that they have initiated environmentally friendly practices. But time and again these new “green” initiatives have been exposed as a ploy for customers and good public will rather than substantial eco-friendly efforts. This practice, known as “greenwashing,” has made “going green” harder for the companies who genuinely desire to build more sustainable practices. (Read more…)
June 25, 2010
Is Your Brand Stuck in the Mediocre Middle?

Does your brand make customers feel something? Do they take notice whenever they see you? Are they loyal to your brand like Apple’s customers? Do they hate you? Or do they just feel nothing at all? (Read more…)
June 10, 2010
How Cause Marketing Can Help Your Brand

According to the IEG Sponsorship Report, companies all across the country will spend about $17.1 billion on sponsorship opportunities. This includes sponsoring various events, arts, and causes. In fact, on cause marketing alone, companies will spend about $1.61 billion this year, up over 6% from last year. (Read more…)
May 25, 2010
4 Ways to Create Apple-Like Brand Loyalty

If you’ve ever met an Apple fan, you already know the definition of brand loyalty. Apple enthusiasts take their love for the electronics company to extreme levels, with many getting tattoos and others making Halloween costumes out of stolen displays. Apple fans have a deep emotional attachment and long-term commitment to the products the company puts out. (Read more…)
May 19, 2010
7 Ways to Push Negative Search Results Off the First Page

Online shoppers have become pretty smart. Before making a purchase with a new company, many shoppers will perform a quick Google search of the company to make sure they’re legitimate. Most people won’t go past the first page of the search results, so it’s those top 10 results that are most important. (Read more…)
April 21, 2010
Do Customers Think Your Company is Stagnant and Outdated?

The Internet has changed the way news releases are used. Sure, it’s still important to send news releases out to a targeted list of journalists because media coverage is still invaluable. But nowadays, your buyers are also reading your news releases. They read them on Google, Yahoo!, news RSS feeds, and even on your website (if you have a news room set up). (Read more…)
April 19, 2010
13 Ways to Position Yourself as a Trusted Resource

Trust. It’s something you’re always trying to gain … especially in this new online marketplace where customers have a hard time trusting anybody. (Read more…)
April 7, 2010
Training Your Employees to be Brand Ambassadors

You can spend all the time you want writing a plan to build your brand, and you can create marketing materials and advertisements that reflect your branding goals too. But if you don’t train your employees to be ambassadors for your brand, it’ll all be for nothing. See, your brand is more than a tagline. It’s more than a logo. Your brand extends from the products you sell all the way to the way your employees interact with customers. (Read more…)

« Previous Page

5 Good Reasons to Consider Repositioning Your Brand

Hiring the Right Customer Service Agents to Represent Your Brand

How to Avoid the “Greenwasher” Label When Announcing Eco-Friendly Initiatives

Is Your Brand Stuck in the Mediocre Middle?

How Cause Marketing Can Help Your Brand

4 Ways to Create Apple-Like Brand Loyalty

7 Ways to Push Negative Search Results Off the First Page

Do Customers Think Your Company is Stagnant and Outdated?

13 Ways to Position Yourself as a Trusted Resource

Training Your Employees to be Brand Ambassadors

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