1. February 10, 2012

    Why Isn’t Anyone Talking About My Company?

    In this age of social media, we have more ways to reach out to customers than ever before. And if you’re trying your hand at one or more of these social media networks, you may find yourself quickly growing frustrated. Why? Because no one seems to be talking about you. (Read more…)

  2. November 15, 2011

    Conference Report: Storytelling Key to the Humanization of Brands

    What sets apart a hugely successful brand from all others? It’s the effort it makes to connect with and relate to its audience, to put a human face on the brand. Exploring the humanization of brands was the focus of the second BrandsConf held recently in New York City. (Read more…)

  3. November 9, 2011

    Choosing the Right Brand Ambassadors

    If you want to take your brand to the next level and really connect with the public, then you need a brand ambassador. Someone to relay your message to your target audience and drive them towards customer loyalty. But how do you go about choosing these spokespeople? (Read more…)

  4. October 5, 2011

    How to Monitor the Web for Brand Mentions

    Online reputation management is essential. Almost everyone is involved in social media these days. Your customers are all over Facebook, Twitter, blogs, review websites, message boards…you name it. And in some cases, they might be talking about your company. (Read more…)

  5. July 8, 2011

    Can Your Target Audience Handle Controversy?

    Controversy is a double-edged sword. In some cases, being controversial and outrageous can help you increase your following and grow your brand. Lady Gaga is a good example of someone who has used controversy to propel her brand to new heights. In other cases, controversy can come back to bite you in the backside, causing you to lose customers and tainting your brand. There’s no shortage of examples I can think of to demonstrate this – GoDaddy’s elephant hunting video, Tiger Woods sexual escapades, etc. (Read more…)

  6. June 2, 2011

    The 10 Commandments of Branding

    What does it take to build a brand that’s memorable…a brand your target market can trust and connect with? If you keep these 10 commandments of branding in mind, you’ll be well on your way to achieving your business objectives. (Read more…)

  7. February 14, 2011

    5 Universally Hated Company Rebranding Efforts

    Rebranding your company can often be a great thing. It can lead to a boost in sales as customers see your business in a brand new way. Old customers might balk at first but eventually will come around when they see how well the new direction works out. (Read more…)

  8. August 27, 2010

    5 Good Reasons to Consider Repositioning Your Brand

    In the early 1950s, Marlboro had a problem. The company that was, at the time, known for selling “Mild as May” woman’s cigarettes had low sales due to studies linking lung cancer to smoking. They needed to do something to spike sales and reach a new audience. Men wanted to smoke filtered cigarettes because they perceived them to be safer, but they didn’t want to smoke a woman’s brand. (Read more…)

  9. August 25, 2010

    Hiring the Right Customer Service Agents to Represent Your Brand

    Your customer service agents are your front line employees. These are the guys and girls who will be dealing with your customers on a daily basis…the ones who will be making first impressions that can win or lose new customers…the ones who will be responsible for talking an angry customer down and saving them from leaving. (Read more…)

  10. July 28, 2010

    How to Avoid the “Greenwasher” Label When Announcing Eco-Friendly Initiatives

    Almost every major company has recently claimed that they have initiated environmentally friendly practices. But time and again these new “green” initiatives have been exposed as a ploy for customers and good public will rather than substantial eco-friendly efforts. This practice, known as “greenwashing,” has made “going green” harder for the companies who genuinely desire to build more sustainable practices. (Read more…)

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