1. January 31, 2012

    How to Deal with Comment Trolls on Your Blog

    The beauty of running a blog is the interaction you can create with your readers and subsequently your customer base. It’s a way to connect and converse with people you would otherwise never hear from. And as you can imagine, the benefits are numerous. (Read more…)

  2. January 30, 2012

    7 Common Proofreading Mistakes in Press Releases

    It may look easy, but it’s not. Crafting that perfect press release can take hours. Now imagine this: you spend hours and you finally have it worded exactly the way you want it. You send it off and cross your fingers hoping to get some good coverage. (Read more…)

  3. January 27, 2012

    5 Writing Tips for Adding Life to Your Press Release

    Let’s be honest: people often don’t consider press releases to be the most interesting pieces to read. They’re all about giving the facts of a story in a quick and concise manner. Most press releases stick to the same old template and are loaded with buzzwords and corporate speak. Zzzzzz … (Read more…)

  4. January 26, 2012

    Are You Making These Mistakes When Pitching a Reporter on the Phone?

    Recently, I commented that it might be a good idea to pick up the phone and pitch a journalist. In short, I said you should do so because it’s more personal and gets you noticed. And while it doesn’t work all of the time, if it allows you to make a good connection one out of twenty times, you certainly aren’t wasting your time. (Read more…)

  5. January 25, 2012

    Don’t Get “Snowed In”

    This time last year almost the entire country was blanketed by snow, and many people were simply stuck inside their homes or trapped in hotels and airports. While the weather is way more mellow this year, you could still get “snowed in.” That is, your business could! (Read more…)

  6. January 24, 2012

    Benefits of Outsourcing Press Release Writing

    Thinking about starting to use press releases as a way to get media coverage? Or perhaps you want to use them for search engine optimization purposes? Either way, we all know how useful they can be. But the thing about them is this: someone has to write them. (Read more…)

  7. January 23, 2012

    Pick Up the Phone to Make Your Pitch

    Press releases. We write them in an attempt to capture the interest of overworked journalists. If we do a good enough job (and with a little luck), they’ll pick up the story and run with it. (Read more…)

  8. January 20, 2012

    Investigating the Root Cause of a Controversy

    Oh, geez. Looks like your company has stepped in it this time. You were sitting at home with the dog watching “Big Bang Theory” when the phone rang. Jim, the VP of your little but growing company, tells you to turn on the news. (Read more…)

  9. January 19, 2012

    Busting the Biggest Content Marketing Myths

    We’ve all heard the saying, “content is king.” And it’s hard to argue against it. So more businesses than ever are making attempts at publishing compelling content online in an effort to attract new visitors, build back links for improved search rankings, increase their credibility and name recognition, and generate more leads and sales. Not a bad strategy; however, there are a few misconceptions floating around out there. With that in mind, I’d like to take a few moments to bust what I see as the biggest content marketing myths. (Read more…)

  10. January 18, 2012

    5 Signs You’ve Stumbled into a Bad Networking Event

    As noted a few months ago in our tongue-in-cheek post, networking events can prove pretty ridiculous. Sure, they can be a good place to make valuable connections, but oftentimes, they present you with the same old people time and time again. So how can you make sure you’re attending the right events and not wasting your time? (Read more…)

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