5 Signs You’re a Twitter Bonehead

Twitter has proven to be a great tool for companies to engage the public and build their brand. On the flip side, it has also shown itself to be perfect for people and businesses to make fools of themselves and kill their public perception. Who’d have thought you could prove yourself to be a complete Twitter bonehead and ruin your brand in 140 characters or less? (Read more…)

6 Ridiculous Types of People You Meet at Networking Events

Networking events – place to make good contacts or waste of your time? Honestly, depending on the event and how you approach it, it could be either. But one thing’s for sure. Every event you attend will present you with the same ridiculous cast of characters. Sure they may look a bit different, but they’ll fit the mold. (Read more…)

Top 7 PR Disasters of 2011

It never ceases to amaze me how badly people will screw up in the public eye. It’s almost as if big name companies and celebrities just flat out don’t consider the consequences of their actions. And year after year. we get to watch these entities slowly (or sometimes suddenly) unravel due to poor PR decisions. (Read more…)

Happy Thanksgiving from eReleases

4 Ways to Build a Relationship with a Blogger before Pitching Them

Want a blogger to review your product? Or maybe you want them to let you guest post to build authority and get a useful link back to your site? If so, here’s what you don’t do: just randomly contact them and say “hey can you do ____ for me?” Instead, you need to make sure you build a relationship with them before you ask them to “scratch your back.” (Read more…)

The Social Media Thanksgiving Feast

Thanksgiving today is often seen as “Christmas light,” but back when I was a kid it was its own, unique holiday. And besides getting to see family and play football in the backyard amongst the colorful leaves, the best thing about it was all the delicious food! (Read more…)

Your PR Campaigns and the Holiday Season

The holidays are rushing up as fast as they can! What steps are you taking to catch traffic you might otherwise miss if you’re not taking into account how your PR campaign will be perceived during the “most wonderful time of the year?” There are several things you may not have considered when it comes to reorganizing your campaign for the holidays. (Read more…)

What’s the Next Big Innovation in PR?

Scores of PR Pros around the world are always looking for the next big thing. The truth is, it’s really hard to accurately predict what awaits us in the future. We can only speculate on the evolution of current trends and practices. (Read more…)

5 Easy Ways to Get Bloggers to Review Your Products

One way to get your product noticed is to have bloggers with good followings test and review it. And like anything else, there’s a certain protocol you should follow when pitching the idea to them. Here are 5 ways to go about it: (Read more…)

How to Get Your Holiday Pitch to Stand Out

The holiday season has arrived and the public is anxious to spend their hard earned money. And as a result, businesses everywhere are looking to get in the public eye with “an offer you can’t refuse.” Knowing this, it’s crucial that your holiday pitch stand out from the crowd. Otherwise it’s going to get lost in the holiday muddle (or waste basket). (Read more…)