2011 October

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October 31, 2011
“Public Diplomacy”: America’s Public Relations Campaign

Is anything more complicated than foreign policy? Discerning each region’s customs, the particulars of language, and even what times to contact a government representative can all make huge differences in countries’ relationships. If you thought your campaign was intense, well … (Read more…)
October 28, 2011
How to Get Your Sales Team, Marketing Team & PR Team on the Same Page

Hey, it happens: one minute your business is running as smooth as a baby’s bottom, the next everything went to the dogs. Shaking your head, you look back and know you saw the warning signs, you just chose to ignore them and hoped everything would turn out ok. And when you do that, it rarely does. (Read more…)
October 27, 2011
Give Your PR a New Coat of Paint

Nothing helps the outside of a building or the feel of a room like a fresh coat of paint. Even though the building or room is old as dirt and you’ve seen it for years and years, it all of a sudden takes on a new life. You don’t even have to move the furniture around…though it’s still a good idea. (Read more…)
October 26, 2011
5 More PR Boosting Topics for Your Company Blog

Need some more fresh ideas for your company blog to shake it out of its complacency? Try these 5 to bring some new light on the same old subject. They might just get your creative juices flowing and give you an idea for a great post or even a series! (Read more…)
October 25, 2011
How to Promote Your Social Media Campaign Offline

Social media: it’s the best way to promote yourself online. But is it only online? (Read more…)
October 24, 2011
How Fast Should You React in a PR Crisis?

One bright and early morning you wake up to a phone full of text messages and missed calls. What in the world happened? Turns out the actor who voices your company’s spokesanimal, Wonky the Wallaby, got in a lot of trouble last night, and the world is in an uproar. (Read more…)
October 21, 2011
What Can Publishing a Case Study do for Your PR Company?

You often run into the problem of your studies and white papers coming across to the average reader as…well, sleep-inducing. Reading about facts and figures and what have you can easily turn off the most intrepid of Internet browsers. (Read more…)
October 20, 2011
The 5 Basic Journalist Responses to PR Pitches

When getting into the business of pitching PR stories, you’ll eventually come to recognize common responses from journalists. From happy acceptance to disgusted confusion, they will run the gamut. It can also be tough to gauge exactly what they mean. Instead of taking years to discover them, though, how about we just list them for you? (Read more…)
October 19, 2011
Write a “How To” Article to Get Magazine Placement

Sometimes it feels like you spend all your time writing articles to no avail. There’s no thrill of seeing your words in print – just another rejection letter to add to the ever growing pile! That’s a feeling no PR pro or, for that matter, no writer wants to experience. (Read more…)
October 18, 2011
What Google Hangouts Can Do to Your Business

Although Facebook is getting all the attention right now due to its recent and upcoming changes, there is still a lot of information to mine from Google Plus. Namely, its Hangout feature is one of the most interesting features to be found on social media today. Of course, that may just be hyperbole, but I’ll try to prove it’s not. (Read more…)

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