2011 September

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September 30, 2011
Areas Where You Should Boost Your PR Budget

Do you know which areas your public relations campaign isn’t quite working? If so, it may be difficult to decipher exactly how to fix them. (Read more…)
September 29, 2011
How to Get Noticed Within Your Industry in 30 Days or Less

Getting noticed. When you boil the public relations field down to its core, “getting noticed” is what’s left in the pot. When you perform even the most basic PR tasks for your company, you do so in the hopes that someone will stand up and say, “I see you!” (Read more…)
September 28, 2011
5 Underappreciated Things about Twitter

We all love Twitter, right? The random conversations, the celebrities, the opportunities for public relations like no other. But sometimes we forget why we love the things we love. Here are five things people forget about Twitter that make it so useful. (Read more…)
September 27, 2011
How Do You Know When It’s Time to Let a Customer Go?

You do everything you can to keep your customers and clients around. Why wouldn’t you? Anything else seems ridiculous – how else do you pay your bills? As a result, you probably end up doing some ridiculous things way beyond when it’s time to let certain people go. (Read more…)
September 26, 2011
Don’t Be a Backseat Driver

It’s an easy trap to fall into: one day, you’re at the helm of your company’s PR, managing every aspect of business life. The next, you’re in the back seat of a car, trying to holler commands at those at the wheel, feeling a little useless. What in the world happened? (Read more…)
September 23, 2011
Mobile Marketing and You

Many people associate Internet marketing and mobile marketing together. However, nothing could be further from the truth. Not only do the two areas typically have different strategies attached, they also have very different results and calls to action. (Read more…)
September 22, 2011
Grab a Slice of PR Pie!

What’s your favorite kind of pie? Blueberry (mine)? Apple? Perhaps a huge slice of meat pie? (Read more…)
September 21, 2011
What Can You Do With the Company Follow Feature on LinkedIn

As the premiere business based social networking website, LinkedIn has embraced some new advances over the years. Recently, they unveiled the Company Follow feature, which lets you stay in the loop with your favorite businesses. (Read more…)
September 20, 2011
How to Prepare Your PR for a Product Launch

The walls of your office building can barely contain your team’s excitement: it’s almost time for launch! The product has been perfected, the website is ready to go at midnight – everything seems like it’s in place. (Read more…)
September 19, 2011
Social Media on the Rise or Decline?

Is social media rising to the top or sinking to the bottom when it comes to advertising and marketing? It seems like you get a different answer depending on who you ask. Some say that it’s on the decline, that people are beginning to realize there’s no replacing a real live human. Others say that’s ridiculous and there’s no time like the present to jump on the bandwagon! (Read more…)

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