2011 August

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We don't just send your press release. We send you proof of distribution!

August 31, 2011
How to Find Free Pictures for Your Blog

You’ve just written an award winning blog post about the life cycle of the green bean. Now, to find a great picture to accompany it! But what websites should you peruse? Which photos on those sites can you legally use? Here are a few I regularly use, plus one I stumbled upon just for this blog. (Read more…)
August 30, 2011
How to Evaluate a Press Release Writer

PR graduates who know how to pump out a press release are a dime a dozen. However, you’re looking for GOOD press releases and don’t want to get something that looks like it was done via a form. How do you filter out the rest and hire the best? Let’s take a look at some ways you can evaluate your potential press release writer. (Read more…)
August 26, 2011
Will Google Panda Kill Free Press Release Directories?

By now, you’ve probably heard a little something about the Google Panda update. In short, this Google algorithm update is designed to reduce the value of duplicate content, low quality content, and low grade links from content farms. (Read more…)
August 25, 2011
5 Things Bloggers Can Learn From Journalists

While the face of journalism is certainly changing, bloggers would still be wise to take notes on the way traditional journalists approach their news stories. (Read more…)
August 24, 2011
The 6 Worst Press Release Headline Mistakes You Can Make

Writing a great headline is one of the most important things you need to do to get your press release read. A great headline entices the reader and invites them to check out your story. It tells them to keep reading. (Read more…)
August 23, 2011
How to Utilize the “Hangout” Feature on Google Plus

Though it just seemed like a funky add-on in the beginning, Google Plus’ “Hangout” feature quickly became one of the most talked about features. This was no doubt due to the ingenuity and creativity of the social media site’s users, as they quickly turned what was a simple Skype-style chat window into a full-fledged social experience. (Read more…)
August 22, 2011
Don’t Post Anything That Would Make Your Mom Cry

Many words have been spoken (and typed) about what kind of content you want out on the Internet to represent your company. One of the most steadfast rules is that you never want to insult your audience. Making them feel uncomfortable is easily one of the worst things you can do, as it associates your business with bad feelings. (Read more…)
August 19, 2011
How to Make Yourself Valuable to a Reporter Contact

News reporters deal with PR pros all day long, every day. Whether they’re hounding them for information, demanding they put their fabulous and epic press release in the latest edition of the newspaper, or just sending the 500th follow up email wondering why the reporter hasn’t responded yet. If you’re one of the many bothering a reporter every day, the likelihood of he or she answering you is very slim. However, if you get on their good side, they may in fact be calling YOU. (Read more…)
August 18, 2011
We are All Inbound Marketers Now

Inbound Marketing: Get Found Using Google, Social Media, and Blogs by Brian Halligan and Darhmesh Shah asserts that the best way to get your company message out isn’t by pushing your message out, but by using content to pull people in (hence the title, Inbound Marketing.) It covers topics that we cover here on the eReleases blog, such as how to get found in Google and why blogs and social media sites, such as Twitter and Facebook are important marketing tools. (Read more…)
August 17, 2011
Are We Losing Our Conversation Skills in the Digital Age?

Sociologists and psychiatrists are constantly warning that humans are losing the ability to have a real conversation in our digital age. And they may be right! The longer we go on talking over the Internet, the more it seems we forget how to really conduct a proper conversation. It’s all about getting through the information as quickly as possible then getting out. (Read more…)

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