2011 July

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July 29, 2011
What Should Be in a PR PRo’s Briefcase

Like a carpenter or handyman, a PR pro must have their tools on them at all times. While you don’t necessarily have a hammer and level, you nonetheless must keep your bag of tricks handy in your briefcase. Woe be unto the PR pro who makes a new high profile contact and doesn’t have their business card or smartphone on them! (Read more…)
July 28, 2011
5 Tips for Involving Your Employees in Your PR Efforts

Public Relations doesn’t have to be a solo effort. In fact, your entire company can be involved, including the secretary and everyone in the mail room! It just takes a little ingenuity and employees willing to help out. (Read more…)
July 27, 2011
If Social Media is a Door, Facebook is the Handle

The pathway to success has many doors you must open. However, they aren’t in a straight line by any means. Have you ever played a video or board game where you start out in a central hub and have to find a key or treasure in surrounding hallways? Finding success is a lot like that. (Read more…)
July 26, 2011
Your Product Is Your Ticket to Ride

Sometimes being an entrepreneur feels like you’re just on a train ride. After you buy your ticket, load your baggage, and step onto your car, all of a sudden you’re flying down the tracks and all you can do is buy a drink and talk to some strangers. Once in a while the train stops and you can get off and stretch your legs, but then you hop right back on. (Read more…)
July 25, 2011
Tailoring Your Press Releases to Specific Outlets

We’ve all been guilty of it at one point. We write one press release and distribute it to a range of media outlets — newspapers, TV, radio, blogs, etc. And when we don’t get the results we hoped for, we wonder why. (Read more…)
July 22, 2011
When to Tweet a Reporter (And When Not To)

How do you tell when to talk to a reporter on Twitter and when not to? Like emailing them or calling them on the phone, there are certain things to consider first. You don’t want to come off as desperate or annoying, and this can happen even if you’re trying to come off as their friend. (Read more…)
July 21, 2011
4 Questions to Ask When Planning a Networking Strategy

There’s an old saying that goes like this: It’s not what you know, it’s who you know. And it’s true. Networking is something you should be doing no matter what business you’re in. But it does take time and effort, and not everyone is comfortable getting out there, meeting people, shaking hands, and doing all the little things involved in effective networking. (Read more…)
July 20, 2011
Walk a Mile in Your Client’s Shoes

You’ve probably said some variation of this in the past to your client: “I fully understand where you’re coming from!” It can be in the context of coming up with a social media plan or aiding them with a problem they need to fix. But do you really understand their position? I mean fully grasp what all of this means to them on a business and personal level? (Read more…)
July 19, 2011
Google+: Revolution or More of the Same?

Sound the troops! Alert the masses Google Plus (Google+) has arrived, and it is … (Read more…)
July 18, 2011
Networking Tips for Introverts

Is it possible for an introvert to be a good networker? Absolutely. While extroverted people might have an easier time meeting up with strangers, introverts aren’t without their own set of skills that come in handy when networking. (Read more…)

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