1. June 30, 2011

    5 Things That Should Be On Your Company Website

    Your website might be serviceable, but there are some things it needs in order to really stand out. Otherwise, you’re not achieving the sales and notice your business really deserves, you’re just towing the line. Try adding these five things and see if they help your website step up to the next level! (Read more…)

  2. June 29, 2011

    The Keys to Social Media Success: What They Unlock

    The keys to success with social media are many. Instead of just having to use one to unlock a door, you’re required to use many for one lock! One door might need the “build relationships” key as well as the “do proper research” key to unlock. Another door requires the “learn SEO,” “build a community,” and “hire social media manager” keys before it opens! (Read more…)

  3. June 28, 2011

    Why PR Pros Should Use LinkedIn Pro

    Most PR pros have a LinkedIn account by now, taking advantage of the huge database of companies and business professionals the site offers. However, you may not have a LinkedIn Pro account yet, and it could be costing you a lot of business. (Read more…)

  4. June 27, 2011

    5 Things You Can Do Today to Secure a Future Job in PR

    Public relations has become a highly sought after field of work and study in the past few years. If you really want to try and break in, there are some things you should do to prepare ahead of time. Here are five preparation tips guaranteed to give you a head start on your future career. (Read more…)

  5. June 24, 2011

    Patching Up a Broken Press Release

    No offense, but your press release is almost completely broken. Oh, I know you think it’s perfect. But is there any other real reason why it hasn’t been picked up yet? You can only claim “editor bias” for so long, you know. (Read more…)

  6. June 23, 2011

    The Most Important Reason PR is Good for Your Business

    We can talk about building a presence, or creating a brand for your business, or any other aspect of public relations until we’re blue in the face. In the end, though, there’s one thing about public relations that you can’t ignore. It’s the single most important reason public relations is good for your business. (Read more…)

  7. June 22, 2011

    Evaluating Media Opportunities Properly to Avoid Negative Coverage

    When you’re constantly on the prowl for media opportunities, it’s tempting to take anything and everything that’s offered to you. But while most media opportunities do yield positive results, there are those rare occasions when things go bad. Sometimes, an interview might unexpectedly go south or an article might turn out to portray your company in a negative light. (Read more…)

  8. June 21, 2011

    Does Your Social Media Voice Fit With Your Brand?

    Has your company hopped on the social media bandwagon? Are you Tweeting and Facebook posting your heart out? Do you have a good time connecting with your target audience on a more personal level than ever before? (Read more…)

  9. June 20, 2011

    5 Reasons You’re Unsuccessful with HARO

    I’m not even going to waste my time (or your time) explaining what HARO is. By now, I’m assuming everyone on here is subscribed to it and is responding to media queries on a regular basis. Hopefully, you’ve earned some quality coverage by doing this. If not, I’ll tell you why you’ve been unsuccessful to date. (Read more…)

  10. June 17, 2011

    5 Common Sense Writing Tips that Will make Your Press Releases Stand Out

    Press releases are notoriously difficult to get noticed. Reporters will receive so many a day and there is no possible way to get to them all. The ones they do get to may not even make it into the publication that day for a variety of reasons! (Read more…)

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