Not Even James Cameron or Steve Jobs Can Save Yahoo

My friend Dave writes:

A board that doesn’t have confidence in the CEO but also doesn’t have a clue who to replace the CEO with is just so friggin’ sad.  Not claiming I know the answer but I cannot imagine being in such a situation (to not just fire a leader who’s not getting it done) – this ship continues to sink, sink, sink. (Read more…)

How to Use Controversy Properly in Blogging

It’s one of the oldest tricks in the book. If you want to get people’s attention, do something controversial. People love controversy. Controversy sells. It puts all eyes on you, and it can drive tons of traffic when used effectively in blogging. (Read more…)

Top 5 iPad Apps for PR Pros

The iPad is one of the best things since the smartphone for busy PR Pros. The ability to do so much on the go without heavy equipment is a blessing. However, you may not have the apps you need for your business yet. (Read more…)

Don’t Write in a Vacuum: The Importance of Copy Review

Does the idea of someone checking and correcting your work make hairs on the back of your neck stand up? Some people have such a negative reaction to the very idea of anyone touching their work that it’s almost perceived as an insult. However, there are a number of very real reasons why you should not only let someone read your work ahead of time but should also let them review it for editing. (Read more…)

Knowing When to Back Off During a Company Disaster

We’ve all heard about how badly BP handled the oil spill disaster back in April 2010. Basically, they needed to step in and do the right thing, and by the time they did, everyone figured it was just a token effort. (Read more…)

What Should Be in Your Press Release’s Company Boilerplate?

While the idea of the boilerplate has gone out of fashion in press releases, they are still one of the best things you can do to make the process easier for yourself. A “boilerplate” is basically an “About” section that details all the important aspects of your company. Why is this important to include? Unless there is some drastic overhaul of the way your business performs, the boilerplate should rarely change. (Read more…)

A Few Simple Rules for Link Building with Press Releases

One of the main ranking factors used by Google and other search engines is the number of links a website has pointed at it. The more back links from quality websites your site has, the higher it should rank for the keywords you’re targeting. (Read more…)

5 Things You Should Never Mention in Social Media

Some people may think that anything goes when it comes to social media. On your personal account, feel free to say whatever you want.  However, when it comes to business, everything you say matters and can be a potential issue, either presently or in the future. One mispost or bad tweet and suddenly you could find yourself in a sticky situation! Here are 5 things, as a general rule, to avoid saying on social media. (Read more…)

5 Press Release Writing Mistakes that Will Out you as a Rookie

When you’re first starting out writing press releases, it’s difficult to not slip up and make a few mistakes. Unfortunately, many of these mistakes come from simply not having experience in the field. Most journalists have come to notice these, so they will automatically know you’re a rookie! So to avoid looking like a total noob, do your best to avoid these five damaging goofs. (Read more…)

5 Tools to Help You Get More From Twitter

Let’s be honest. If you’re not careful, Twitter can be a huge waste of time. Not just because of the amount of time you actually spend on it, but because of the lack of results you get if you aren’t using it properly. (Read more…)