1. April 29, 2011

    Why Local Talk Radio Makes Sense

    You may scoff at the idea, but you really should think about getting your company on local talk radio. I know, I know, but hear me out. Talk radio isn’t just for your Uncle Bob who nods along while he whittles on the front porch. These programs have a lot of listeners and can cover a wide variety of topics. (Read more…)

  2. April 28, 2011

    How Google’s New Page Rank Algorithm Benefits PR Pros

    Did you have your algorithms and SEO all figured out for Google? Too bad, it’s all changed, if you haven’t heard. Of course, Google changes their formulas and algorithms all the time to keep up with user trends. However, this change is destined to be a big one, and, for once, it’s positive news for all us PR pros out there. How does it really benefit us? (Read more…)

  3. April 27, 2011

    5 Steps to Take After Your Press Release Has Been Sent

    So you finally emailed that press release out after a week of solid work. Time to relax! Right? (Read more…)

  4. April 26, 2011

    Predictions on What Social Media, Advertising, Marketing and PR Will Look like 10 Years From Now

    It’s no secret the world of public relations – and its brothers and sisters marketing, advertising and social media – is constantly changing. So what does that mean for the future of the industry? It’s almost impossible to know, but let’s take a look in our magic crystal ball and try to make some good guesses. (Read more…)

  5. April 25, 2011

    How to Thank a Reporter Who Covered Your Press Release

    You wake up one day and check your local newspaper. Lo and behold, right there on the first page, is a news story based on your press release! After all these many years a friendly reporter did you a solid and covered your announcement. So how do you go about thanking them? Send them flowers? Take them to a fancy dinner? (Read more…)

  6. April 22, 2011

    What Does It Mean When Your Press Release Fails?

    You spent what seemed like a thousand hours on your latest press release only to see it almost totally ignored. Is it the end of the world? Or perhaps is there something you can do to save it? (Read more…)

  7. April 21, 2011

    7 Ways Facebook Could Cost You Your Job

    You ensure that your resume looks up-to-date. The shoes are shined and the shirt is starched. You have this job interview in the bag before you even so much as shake hands with the hiring manager. So why are you jeopardizing your new job before you even get it? (Read more…)

  8. April 20, 2011

    5 PR Campaigns that Changed the World

    Some public relations campaigns are fantastic and make companies a lot of money. However, there are some campaigns that literally change the world! Whether their creators knew it at the time or not, these five examples influenced the world we live in today in many ways. (Read more…)

  9. April 19, 2011

    Why Some Social Media Campaigns Go Viral and Others Fail

    Think of the last crazy social media campaign you came across. There are definite reasons that campaign made it to your Facebook wall or email inbox. For every successful one, there are at least a thousand that don’t see the light of day. Most of these were uninspired, lazy efforts, but sometimes the good ones die, too! What is the difference between a viral social media campaign and one that died in the water? (Read more…)

  10. April 18, 2011

    How to Leverage Current Events in Your Press Release

    There’s a lot to be said about keeping your eye on current events when writing up your latest press release. There are a couple of reasons why. If you send out your press release on a big news day, such as the recent day of the Japanese earthquake, then watch out. Most outlets will be busy with bigger and better things. On the other hand, if you don’t watch the news closely enough and send out an insensitive or badly timed press release, watch out for bad press! (Read more…)

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