2011 March

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March 31, 2011
11 Types of Twitter Updates You Can Make

Trying to build a strong Twitter presence for your business? Quality content is the key to attracting and keeping followers, so you have to make sure your updates are the best they can be. (Read more…)
March 30, 2011
5 Reasons to Hate Traditional Press Releases

Hate press releases? You’re not alone! As time goes by, and new ways of marketing emerge, the lonely traditional press release is getting left behind. Here are five reasons why nobody can stand press releases anymore. (Read more…)
March 29, 2011
8 Types of Annoying PR People

I’m a PR guy, and I know a number of other PR guys and gals who I respect more than I can even put into words. But let’s face it. Our industry is plagued with some pretty annoying people. These are the types of PR guys who waste journalists’ time, overcharge their clueless clients, and use ridiculous PR speak, like “synthesize goal-oriented mindshare” or “client-centric functionalities.” (Read more…)
March 28, 2011
What You Should Be Learning From Twitter

If you ask me, too many people view Twitter as a direct marketing tool. Don’t get me wrong, Twitter can be useful for driving traffic to your website, promoting great deals, etc. But to me, the biggest benefit Twitter has to offer is the vast amount of information you can absorb from it. (Read more…)
March 25, 2011
5 Class Act Responses to PR Faux Pas

Have you ever made a Twitter gaffe? Well, you’re certainly not the first, and assuredly will not be the last! The important thing to remember is that mistakes happen, and your response to the goof is what really counts. This is none more evident than in the following five cases. (Read more…)
March 24, 2011
5 Reasons to Write Press Releases – Other Than to Get Press

Tired of newspapers rejecting your press release? Feel like you’re writing all the time with no reward? Then it’s time for a change of tactic. Instead of always trying to do the same thing and getting the same result, why not transform your press release into something else entirely. (Read more…)
March 23, 2011
Is Customer Service Now Part of PR?

Now that things like social media are part of a PR pro’s daily life, it may seem that the job is becoming almost a customer service career. Updating Facebook to calm nerves, responding on Twitter to put out fires. Is PR really heading toward turning us into glorified customer service reps, or is it still, basically, the same kind of business we’re used to? (Read more…)
March 22, 2011
10 Simple, Local PR Promotions for Your Small Business

Running out of ideas on how to promote your small business? Instead of thinking bigger and bigger, try some simple and local tactics instead! These ten should give you an idea on how to focus your campaign on the community around you, and gain loyal and local followers. (Read more…)
March 21, 2011
The Mistake of Blending In

As someone who has been involved in marketing and PR for longer than I’d like to admit, there is a common frustration I’ve had to deal with time and time again. It’s the frustration of dealing with companies who insist on blending in. It’s the frustration of trying to explain to a client that you don’t want to be like the competition. When the competition is zigging, you want to zag. You want to be the needle in the haystack, not the haystack. (Read more…)
March 18, 2011
20 Easy Ways to Generate New Blog Topics

One of the most challenging parts of managing an active blog is finding new topics to write about day in and day out. You always want to make sure that every piece you publish is the best content you’re capable of creating, so you don’t want to resort to generic filler content or rehashed pieces. (Read more…)

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