2011 February

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We don't just send your press release. We send you proof of distribution!

February 28, 2011
The Case Against Creating a Corporate Social Media Policy

If your company has started using social media to reach out to customers, the media, and other influencers, you’ve probably already considered the benefits of creating a social media policy for your employees. I’ve even talked at length on this blog about the reasons to have a social media policy and how to create a policy that’s right for your company. (Read more…)
February 25, 2011
Google Places 101

Is your business using every possible Web 2.0 tool out there to get ahead? Yeah, right! That’s impossible, time consuming, and worse – what happens if you invest your time in a fly-by-night tool? Fortunately, this little company called Google something-or-other seems like it’s going places. And one of those places is … Google Places! (Read more…)
February 24, 2011
Generate Buzz for Events with LinkedIn

When LinkedIn started it was simply a brilliant place for business people to network. But LinkedIn didn’t stop there, and these days the site features everything from a robust business Questions and Answers section to a TripIt feature to let your colleagues know when and where you go out of town. (Read more…)
February 23, 2011
The Components of a Press Release: An Overview

This post is for those of you who need a bit of a refresher on your press release writing skills. Whether you’re new to PR or simply haven’t written a press release in awhile, we hope this little overview helps! (Read more…)
February 22, 2011
7 Reasons Subscribers Don’t Open Your Emails

If your business relies on email marketing, you’re probably pretty obsessed with open rates. Because if people aren’t opening your emails, they aren’t taking advantage of your offers, sharing your content, or doing anything else you need them to do. (Read more…)
February 21, 2011
Does Your Press Release Pass the “Who Cares?” Test?

If you’ve followed this blog for any period of time, you know I’m a firm believer in the “leaky faucet” approach to press release distribution. This approach involves sending high quality, newsworthy press releases out on a regular basis with the hope that you’ll eventually find your press release in the right place at the right time. (Read more…)
February 18, 2011
Where Do You Get Your PR Best Practices?

There are many different ways to keep up on PR techniques and best practices. Obviously, there’s going to college and getting a degree – but what about after? How can you keep up? (Read more…)
February 17, 2011
How to Use Quora to Build Your Brand

Ever had a tough question you just couldn’t find the answer to? The age of wondering is soon to be no more, and it’s all because of a big little website called Quora. The website and service is quickly gaining steam as THE place to go when you just can’t find the answer to life’s deep (and usually, technical) mysteries. There may be some practical business uses for it, though, if you’re willing to give it a shot. But first, let’s learn a little about it. (Read more…)
February 16, 2011
How to Tell if a Reporter Plans to Bury You

Let me just say one thing right off the top. Most journalists aren’t looking to hurt you. Most journalists do their jobs with integrity. Most are ethical and looking to provide you with fair, balanced coverage. (Read more…)
February 15, 2011
Public Relations as Psychological Warfare

Your enemy is behind the gated walls, firmly entrenched, ready to wait out your attack forever. You’re the General in your tent, battalions waiting for your commands. Instead of a frontal attack costing lives and money, you decide to hunker down for a good old fashioned psychological battle. (Read more…)

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