2011 January

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January 31, 2011
The 5 Little Blogging Things You Should Do Every Day

Back in November, I wrote a post titled “The 5 Little Things You Should Do On Social Media Every Day.” The post actually got quite a bit of attention, and I think it’s because people are always looking for ways to save time and get more done. (Read more…)
January 28, 2011
5 Inspiring TED Talks for PR Pros

If you haven’t poked around the Technology, Entertainment and Design (TED) website, you’re missing out on a veritable treasure trove of forward thinking ideas. The TED Conference is where people from every industry and mindset converge to inspire conversation about how to change the world. These taped speeches, which can be found for free on the TED website, range from fixing the environment to business matters, including public relations. Here are five TED talks that may inspire you to revise your PR tactics. (Read more…)
January 27, 2011
11 PR Blogs You Need to Read in 2011

If you read my post “5 Ways to Start Your Year in PR Off Right in 2011”, you remember that I encouraged you to re-educate yourself. Over time, it can be easy to get comfortable and think you know everything there is to know about PR. When you get comfortable, mistakes happen and your competitors pass you up. (Read more…)
January 26, 2011
The Wrong Way to Use Keywords in Press Releases

No matter what you think of it, optimizing your press releases for the search engines is important. Between the prevalence of online corporate news rooms, press release distribution websites, and news sites like Google News, your press releases are getting posted all over the web. If they’re optimized properly for the right keywords, you can get more traffic from people interested in the products and services you offer. (Read more…)
January 25, 2011
How to Become a Social Media Influencer

Too many companies view social media marketing as a quick fix. They think they can just sign up on Twitter or Facebook and start immediately reaching and influencing the masses. Guess what? That’s just not how it goes. (Read more…)
January 24, 2011
How to Reach Out to Top Social Media Users

If you’re looking to build your influence, the easiest way to do it is to influence the influencers. If you can reach out to the top social media users and have them pushing your message, you can reach more people than you’d ever reach on your own. (Read more…)
January 21, 2011
5 Ways to Come Up with Ideas for Your Next Pitch

If you’re constantly trying to get your name out there in the media, it can be very difficult to keep coming up with fresh ideas. It’s all too easy to fall into a rut where your pitches just become uninspired and totally ineffective. (Read more…)
January 20, 2011
How to Fire a Bad Customer

If you read my recent post “When is it Time to Let a Customer Go?” you may have come to the conclusion that you have some bad customers you need to get rid of. Assuming you’ve truly gone through the steps I mentioned in the post and you’ve found that the relationship just isn’t working out, you’re now at the point that you need to fire the customer. (Read more…)
January 19, 2011
When is it Time to Let a Customer Go?

I have a theory. If companies spent some time on firing their bad customers rather than only focusing on acquiring more customers, they would be a lot more successful. I know we’ve always been told that the customer is always right, but the truth is some customers are just more trouble than they’re worth. And if you don’t know when it’s time to let a customer go, you could end up wasting a lot of time, energy, and money dealing with the constant hassle they create. (Read more…)
January 18, 2011
How to Keep Your Audience Returning to Your Website

Have you ever surfed your way to a beautiful, interesting and informative website? You spent a few minutes on it, thought about how clever it was, and then some other shiny internet link caught your attention. Soon, the original fascinating site was lost in a morass of internet tabs and eventually closed. Weeks later, perhaps, you tried to remember the name of the site, but gave up. Or, worse, maybe you never even thought about the site again at all. (Read more…)

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