1. December 31, 2010

    How to Rock a Networking Event

    The thought of entering a room full of cheese trays and eager professionals in suits proffering business cards scares many people to death. Wouldn’t you rather just stay in the office and work in your business? So would most of us. But the fact remains that in person meetings are one of the best ways to make contacts and close deals, and so networking events are a necessary evil. If you work them right they can even be – dare I say it – fun. Here’s how: (Read more…)

  2. December 30, 2010

    How to Ethically and Legally Build an Email Marketing List

    Email marketing is one of the best ways to build relationships with your customers and ensure continued loyalty? True. And email marketing is fairly easy and cost effective as far as marketing goes? True again. But before you sign up with a service like MailChimp , Aweber, or MyEmma and start merrily sending out marketing missives to everyone in your contact list, be aware of the ethical and legal considerations of building an email marketing list. (Read more…)

  3. December 29, 2010

    How Can a Concept Story Help Your PR Efforts?

    In journalism, a “concept story” is a story designed to appeal to a certain audience or demographic. Why write a concept story? To introduce a product, service, or idea to people who wouldn’t normally give it a second thought. The idea of concept stories has been translated into popular media in many ways, including personal finance articles in kids’ magazines or articles about environmentally conscious material sourcing in fashion magazines. For a public relations pro, concept stories – either in magazines, television, on radio or on the web – can be a great way to introduce a whole new audience to your client, product or cause. (Read more…)

  4. December 28, 2010

    The Dos and Don’ts of Using YouTube for Your PR Campaign

    YouTube is more than just sleeping kittens and “jackasses” performing insane motorcycle stunts. So how do you, as a PR pro, own YouTube? Here’s how other PR pros have made good with the popular video sharing service: (Read more…)

  5. December 27, 2010

    5 Little Known Tips for Preparing for a Public Relations Job Interview

    As job seekers preparing for an interview, we all know to dress appropriately, bring a copy of our resume, and be prepared for possible interview questions. Some people even go for advanced interviewing techniques like mirroring the interviewer’s body language. But here are five fresh tips you may not have thought about when interviewing for a PR job: (Read more…)

  6. December 24, 2010

    Don’t Be One of These Facebook Fools

    With nearly 400 million people on Facebook, it’s no wonder that the social networking site represents a true cross section of humanity. While most people have no problem understanding and observing Facebook etiquette, a few archetypes miss the point entirely. Do you recognize yourself in one of the following “Facebook Fools”? (Read more…)

  7. December 23, 2010

    The 6 Essentials of Speechwriting

    As a PR pro, you may find yourself called upon to write speeches. Whether you’re writing a speech for your company’s president to give at an awards ceremony, a political speech for the country’s President to give in front of the Joint Chiefs of Staff, or a hastily written apology speech when someone in your company has misbehaved, all good speeches share a few traits in common. (Read more…)

  8. December 22, 2010

    How to Work a Conference/Trade Show Part 1: Pre-Planning

    You just arrived at the Wichita, Kansas Mega Window Treatment Expo, materials in hand, ready to set up shop. You’ve got all your customers and networking partners in one place, so all you need to do now is…what? Scour the walkways for interested parties? Attend as many panels as possible? Stick to the after parties? How do you get the best results from your efforts at a trade show? (Read more…)

  9. December 21, 2010

    Why Your Press Release’s Success Depends on Just a Few Words

    You’ve written perhaps the best press release of all time. Your company, Teddy Bear Clothes Incorporated, is announcing the release of their brand new Harry Potter tie-in line of teddy shirts, and you were tasked with getting the word out to the papers and television stations. You pulled your hair and smacked your head and stayed up all the live long night and finally chiseled the thing down to perfection. (Read more…)

  10. December 20, 2010

    How to Misuse Twitter, Get Fired, and Ruin Your PR Campaign

    Twitter is a versatile and useful tool for any PR campaign, but using is willy-nilly can lead to great peril. In fact, if you really try at it, you can completely wreck your job, your life, even your marriage! Here are some helpful tips if you want to use Twitter in the worst ways possible. (Read more…)

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