1. November 30, 2010

    Why Rejecting Some Guest Posts is a Good Idea

    If you’ve been reading this blog for any time at all, you know I’m a big fan of guest blogging. Not only do I think guest blogging is a good way to get your name out there and improve your search engine rankings, but I’m also a firm believer in allowing guest posts on your blog. (Read more…)

  2. November 29, 2010

    5 Lessons from Kanye on Giving a Bad Media Interview

    If you know anything about Kanye West, you know that he’s no stranger to controversy. Whether he’s accusing President Bush of being a racist or interrupting Taylor Swift’s award acceptance, the guy always seems to find himself in a mess. (Read more…)

  3. November 24, 2010

    5 Non-PR Uses for Press Releases

    It may seem like a bit of an oxymoron, but press releases don’t just have to be for public relations anymore. There are, in fact, several uses for that great little story you just wrote besides sending it out to endless news desks and tired reporters. Try these five suggestions out before you resort to using your press release to wrap fish! (Read more…)

  4. November 23, 2010

    How to Leverage the New and Improved Facebook Groups

    Facebook sent their Groups section through a giant overhaul recently, so now users can custom design any group, allowing as many or as few of their friends and network as they desire to join.  Because of this overhaul, Facebook Groups (as opposed to fan pages) is a much more versatile tool now, and business can take advantage of it if they know how. What are some ideas on how best to make Facebook Groups work for your company? (Read more…)

  5. November 22, 2010

    The 10 Commandments of Writing Web Content

    Writing content for the web is completely different from writing content for print consumption. The simple truth is that people read differently on a computer screen than they do on a piece of paper. Not only do computer monitors make it difficult to read for long periods of time, but people who use the web tend to be especially impatient, looking for the information they want as quickly as possible. (Read more…)

  6. November 19, 2010

    The 5 Little Things You Should Do on Social Media Every Day

    When your social media campaign is under way, you may wonder what daily tasks you can do to keep your numbers rising and traffic flowing. Here are five simple little things you should do every day to maintain a healthy campaign that will get noticed for months and years to come. (Read more…)

  7. November 18, 2010

    7 Ways Press Releases Trump Advertising

    If you’re deciding whether to spend all your energy and resources on an advertising campaign, you may want to consider the little used option instead: press releases. While direct advertising has its advantages, press releases have their own, and some of them are a little surprising. (Read more…)

  8. November 17, 2010

    Why Evergreen Content Makes for Great Press Releases

    When you think of press release topics, you probably think of time-sensitive news stories that have a very short shelf life. And while a lot of news is fleeting, it doesn’t always have to be this way. There is another type of news content that works great for press releases. I’m talking about evergreen content. (Read more…)

  9. November 16, 2010

    20 Signs You Are a Spammer

    1. You think the CAN-SPAM Act doesn’t apply to you. Not sure if you’re in compliance? Read the CAN-SPAM Act here. (Read more…)

  10. November 15, 2010

    The Rules for Powerful Storytelling in Marketing

    Stories sell. It’s that simple. Since the beginning of marketing as we know it, storytelling has been employed to attract interest, connect with consumers, and motivate them to take action. Just consider arguably the 2 most popular sales letters of all time: (Read more…)

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