1. October 29, 2010

    Is It Okay To Leave Negative Comments On Other Blogs?

    If you’re looking for a way to get your name out there, build some relationships, and position yourself as an expert, blog commenting is a technique that can get results. Becoming a regular commenter on top industry blogs can do all of the things mentioned above if you go about it correctly. (Read more…)

  2. October 28, 2010

    Don’t Give Up on Your Press Release

    If you’re like a lot of other PR people, you write up a press release, send it out to a list of reporters, and (hopefully) follow up with them with hopes that someone will bite. If no one bites, you then move on to whatever the next thing is, leaving that press release to die alone. (Read more…)

  3. October 27, 2010

    Does Your Press Release Have Reporters Asking for More?

    People often ask me what things do they need to include in a press release and how long should their press release be. I’ve talked a bit about press release length in the past, and I’ve often said that a good press release is one that contains the basic, most important information so the reporter can scan over it in just a few seconds. (Read more…)

  4. October 26, 2010

    Everything I Know about PR, I Learned in Kindergarten

    Trying to stay on top of changes and techniques in the world of public relations can be trying. When you stop and think about it, however, you probably learned everything you need to know even before you hit first grade. (Read more…)

  5. October 25, 2010

    Your Rules Are Made to Be Broken

    A couple of weeks ago, a story came out about a Wolfgang Puck restaurant in Dallas that turned away WWII vets because they didn’t meet the restaurant’s business casual dress code. These were men in their 90s who had fought for freedom all across the world before most of us were even born, but the hostess couldn’t find her way to bend the rules for the tourists given the special circumstances (the children of the vets had informed the hostess of the men’s military service). (Read more…)

  6. October 22, 2010

    Are Public Relations and Social Media Melding?

    There’s been a lot of talk about this in the PR world as of late. In fact, I wouldn’t be surprised to find out some readers were themselves surprised to learn the two are mutually exclusive! But of course public relations has been around much longer than social media. The more time goes by, however, social media and public relations have started to become almost inseparable. (Read more…)

  7. October 21, 2010

    The Whys and Hows of Guest Blogging

    You’re a busy person. You have work to do. Maybe you maintain your own blog, social media accounts, and marketing efforts. Why seek out another blogger and ask to write a post on his or her blog? Simple. Because guest blogging gets your name and ideas out in front of an audience that you might otherwise never have reached. (Read more…)

  8. October 20, 2010

    What’s a “TweetChat” and Why Should You Be Doing It?

    Since Twitter’s inception, its users have never hesitated to adapt the popular microblogging platform to their own needs. One of those needs turned out to be a way for a large group of people to converse together 140 characters at a time. Thus the TweetChat was born. (Read more…)

  9. October 19, 2010

    10 Best Free SEO Tools You Should Be Using

    The right tools can change everything about your SEO campaign. With good tools, you can more closely monitor your rankings, easily find the right keywords, track your links, and compare your websites to the competition. While there are many expensive SEO tools out there, you’ll be happy to know there are also countless free SEO tools that perform a variety of useful functions. (Read more…)

  10. October 18, 2010

    Are You a Whiny PR Pro?

    As a PR pro, you’re in a constant battle to get media coverage for your clients. And as you undoubtedly know by now, things don’t always go your way. Maybe your story got cut at the last minute by the editor, or maybe a quote that mentioned one of your clients got slashed from the story. It sucks, but it’s just part of this crazy business we’re in. (Read more…)

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