2010 September

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September 30, 2010
20 Ways to Get More Quality Website Traffic

A website that doesn’t get traffic is a useless as a chocolate teapot. Without traffic, you won’t get any leads or make any sales online. It’s as simple as that. Of course, not all traffic is the same, and just any old traffic won’t do. What you need to focus on is driving quality traffic and getting visitors who are truly interested in your products and services. (Read more…)
September 29, 2010
Metrics for Measuring the Success of Your Online Press Releases

With online press release distribution still remaining a powerful tool for generating buzz and increasing search engine rankings, more and more companies are looking for ways to track the effectiveness of their press releases. Sure, your press release distribution company likely offers you some level of analytics, but it’s also helpful to track your own metrics so you can get the full story. (Read more…)
September 28, 2010
Do You Have All Your Marketing Eggs in One Basket?

I recently came across an article in Inc. magazine about a company (flower shop) who was penalized by Google because their SEO company was buying links on their behalf. Thanks to the SEO company’s indiscretion and shady tactics, the flower shop’s website, which had built up top rankings for valuable keywords, was now temporarily excluded from the search results. The bad part? Google traffic was the source of 80% of the company’s revenue, and just like that, it was gone. (Read more…)
September 27, 2010
How to Get Better Quality Traffic with Twitter

For some people, Twitter is just used for staying in touch with friends, following celebrities, or keeping up with the latest news and gossip. For others, it’s an invaluable tool for driving targeted traffic to their blog and website. Some bloggers get the majority of their traffic from Twitter, thanks to the viral nature of ReTweets. (Read more…)
September 24, 2010
Why Your Business Needs Case Studies

When a potential client visits your website looking to hire you, what do they see? Chances are, they see an explanation of your services and a list of your satisfied clients. But what do those elements have in common? They were written by YOU. A potential client is likely to read your copy and think, “That’s all well and good, but PROVE IT!” One way you can show your potential customers what you can actually do is a case study. (Read more…)
September 23, 2010
5 Blog Ideas for When You’re Sick of Blogging

You’ve heard all the wisdom about how blogging helps you establish a credible online presence, get to know potential clients and customers, and boost your personal or brand SEO. You’ve probably even seen this wisdom in action. But what do you do when you can’t stand to look at that blank text box anymore? You know you should blog, but the ideas (not to mention the initiative) just aren’t there. (Read more…)
September 22, 2010
Are You Being Too Open on Twitter?

If you were a fan of Chappelle’s Show when it came on Comedy Central, you might remember a string of skits Dave did called “When Keeping it Real Goes Wrong.” The idea behind these hilarious shorts was to show that being honest, speaking your mind, and “keeping it real” isn’t always the best idea in the real world. Being too real can be disastrous and land you in a lot of trouble. (Read more…)
September 21, 2010
5 Reasons Your Employees Are Killing Your Marketing Efforts

In the past, I’ve spent some time talking about the importance of training your employees to be brand ambassadors. It’s important to remember that your employees aren’t just there to fill a position at your company. They’re there to help your company grow, and not only does that mean they need to be good at their job, it also means they need to be passionate about your company and understand how to best represent the brand. (Read more…)
September 20, 2010
10 Creative Ways to Get More Twitter Followers

Let me start this post by saying I’m not one of those people who believes Twitter success is all about getting the most followers you can. It’s not. Believe me, I’ve seen people out there with tens of thousands of followers who are getting nothing from Twitter because they’ve built up a base of low quality followers who aren’t really interested in what they have to say. (Read more…)
September 17, 2010
10 Stupid Employee Relations Mistakes

Handling employee relations issues correctly is absolutely essential for creating a successful company. Never forget, your employees are a top asset, but if you botch your relationships with them, you could create a work environment with low morale and little productivity. Needless to say, this isn’t good for business. (Read more…)

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