2010 July

Skip to navigation
Skip to main content
Skip to secondary content
Skip to footer

We don't just send your press release. We send you proof of distribution!

July 30, 2010
Pick a Public Relations Specialty for a Career Jumpstart

You were born with a silver tongue and a head for publicity. You know you want to be a public relations professional. But knowing you want to “work in PR” and actually finding a job are two different things entirely. (Read more…)
July 29, 2010
Does My Company Really Need a Media Kit?

Most PR pros have seen their fair share of media kits. Some are elaborate and impressive, while others are little more than some flyers and documents stapled together. These bundles, which often come in folders or even clunky three ring binders, are handed out by companies to the press in order to provide all the pertinent background information and recent news on a company. They may include the company’s specs, its key people, its financing, high quality photos, press releases about various aspects of the company, and even information on pricing and competitors. But are they really necessary? (Read more…)
July 28, 2010
How to Avoid the “Greenwasher” Label When Announcing Eco-Friendly Initiatives

Almost every major company has recently claimed that they have initiated environmentally friendly practices. But time and again these new “green” initiatives have been exposed as a ploy for customers and good public will rather than substantial eco-friendly efforts. This practice, known as “greenwashing,” has made “going green” harder for the companies who genuinely desire to build more sustainable practices. (Read more…)
July 27, 2010
Writing a Book as a Public Relations Tool

No matter what industry you’ve made your career in, there is always going to be a competitor out there who is more skilled, has more years of experience, or has better name recognition. You can narrow that gap though, by writing a book. Though digital media promoters might say otherwise, we are still a culture that respects the power of the written word. An expert who is confident and knowledgeable enough to set her expertise in stone with a book will win instant credibility in the eyes of potential partners, clients and customers. (Read more…)
July 26, 2010
7 Tips for Avoiding Social Media Burnout

If you’re like the rest of us, you spend much of your day blogging, commenting, Tweeting, Facebook-ing, Digging, and interacting on other social media outlets. This can certainly have its benefits, but I don’t have to tell you how time consuming and overwhelming it can be if you’re trying to go it alone. (Read more…)
July 23, 2010
7 Tips for Maintaining Relationships with the Media

Long-term relationships with the media are the most valuable. Over time, you can earn the trust of reporters by building a rapport with them. Once you’ve gained their trust and established that relationship, they’re likelier to pay attention to what you have to say, and of course, this increases your chances of getting the media coverage you so desire. (Read more…)
July 22, 2010
How Interactive is Your Blog?

Engaging with readers is essential for building a successful blog. In fact, it’s engagement that sets blogging apart from the more traditional forms of information sharing, and that’s exactly why blogging has become so popular. So, if your blog lacks the interactive component, you’re limiting the impact you could have on the social media space. (Read more…)
July 21, 2010
Blaming the Customer is Never a Good PR Move

When things go wrong, most companies’ kneejerk reaction is to look for someone to blame. If you’re BP, you blame the contractor. Other times, you might blame another employee. The blame game is never a good idea. Customers don’t want to hear it. What they want is for your company to step up to the plate, take responsibility, and resolve whatever issue they’re having. (Read more…)
July 20, 2010
Lessons You Can Learn from the iPhone 4’s Launch Bugs and Ultimate Response

The launch of the iPhone 4 has been nothing less than a comprehensive PR lesson for anyone willing to pay attention. From the dangers of launching a product before it’s ready for market to techniques for handling angry customers and so much more, this past month has been full of missteps and a few right moves that each of us should carefully examine and keep in mind. (Read more…)
July 19, 2010
Why Infomercials Work (And What PR Pros Can Learn From Them)

It happens when we stay up past our bedtimes. The Late Late Show credits start to roll, and then, without warning, we’re suddenly in the clutches of one of those infamous infomercials. No matter how silly and cheesy these long commercials are, when you watch more than one infomercial, you’ll start to notice a few common characteristics. (Read more…)

Press Release Distribution | Order | Press Release Submission | Press Release Writing | FAQ | Headlines | Contact | Sitemap | Privacy