1. June 30, 2010

    You Can’t Just Delete Online PR Gaffes

    In this new online age where everyone is Tweeting, blogging, Facebooking (okay, I made that word up), and otherwise engaging online, the risk for PR gaffes is at an all time high. All it takes is one stupid Tweet or one ill-advised blog update for you to put your brand smack dab in the middle of a PR crisis. (Read more…)

  2. June 29, 2010

    The PR Implications of Hiring Contractors

    The word outsourcing has always had a bit of a negative connotation. Some people think that hiring out contractors to handle various tasks for their business is cheap and unprofessional. I disagree. I think that contracting out various functions is actually smart, and when done properly, it can save you money, attract better talent, and improve your business. (Read more…)

  3. June 28, 2010

    What is Your True Message?

    The other day, I was watching an episode of a competition reality show called The Next Food Network Star. On the show, contestants compete for the chance to have their own cooking show on the Food Network. One of the most important factors that contestants are judged on is their message/identity. The contestants need to be able to pitch the exact type of show they want to do. (Read more…)

  4. June 25, 2010

    Is Your Brand Stuck in the Mediocre Middle?

    Does your brand make customers feel something? Do they take notice whenever they see you? Are they loyal to your brand like Apple’s customers? Do they hate you? Or do they just feel nothing at all? (Read more…)

  5. June 24, 2010

    Break Free from the Basic Press Release Template

    Have you noticed how at least 90% of press releases are pretty much the exact same? Sure, the company name is different and the buzzwords might vary, but overall, nearly every press release reads the exact same. They’re written in the same style, and there’s really nothing that makes one stand out from any of the others. (Read more…)

  6. June 23, 2010

    FourSquare 101 for PR Pros

    Are you constantly worried sick where your friends are? Wondering what restaurants your sister is frequenting? Then you need FourSquare immediately! In all seriousness, FourSquare can be quite a useful program for many reasons, not the least of these is finding ways to boost your business! (Read more…)

  7. June 22, 2010

    What Are You Really Getting From Social Media Marketing?

    In 2010, companies will spend $935 million on social media marketing. By next year, social media marketing is expected to be a billion dollar industry. Simply put, companies are jumping on the social media bandwagon expecting big results. They think social media marketing is the future, and they believe it’s the best way to connect with consumers and join the conversation. (Read more…)

  8. June 21, 2010

    7 Tips for Running a Better PPC Campaign

    A few days ago, we talked about the new trend of companies buying PPC ads when dealing with a PR crisis. Whether or not this strategy is truly effective is difficult to know for certain, but one thing that is certain is that there is a right way and a wrong way to run a PPC campaign. And that goes both for crisis management PPC and the more typical lead-building PPC campaigns most companies run. (Read more…)

  9. June 18, 2010

    How to Get More Positive Online Reviews

    Today’s customer is more vocal than ever before. Thanks to the internet, customers and companies are now on a level playing field as customers can hop online and share their opinions about companies through blogs, Twitter, Facebook, review sites, and more. For companies, this means you have to be on your best behavior at all times so you don’t get taken down by a bunch of negative reviews. (Read more…)

  10. June 17, 2010

    From “Advertorial” to “Wire Service”: PR Terminology Explained

    If you didn’t cut your teeth in the world of public relations, talking to another PR professional can be like trying to decipher an ancient language.  Study up on this glossary of some of the more obscure PR terms and you’ll be speaking in code with your PR colleagues in no time. (Read more…)

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