2010 May

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We don't just send your press release. We send you proof of distribution!

May 28, 2010
Who is Your Press Release Audience?

Before you start typing up your next press release, you need to figure out who your audience is. Who do you want to read this press release, and what do you want them to do once they’ve read it? Where are you going to publish it so it gets found by the audience you’re targeting? (Read more…)
May 27, 2010
7 Important Benefits of Press Release Distribution

I don’t know about you, but I’m a little tired of hearing all this talk about the death of the press release. Any time a new forum for marketing comes around, people want to write off press release distribution as old and outdated. (Read more…)
May 26, 2010
Statistics Highlighting the Importance of SEO Press Releases

In the past, we’ve touched on the subject of optimizing your press releases for the search engines. As press release distribution has shifted steadily toward an online activity and with more companies placing news rooms on their websites, it’s become increasingly important to optimize your press releases to drive more search engine traffic and to attract targeted customers. (Read more…)
May 25, 2010
4 Ways to Create Apple-Like Brand Loyalty

If you’ve ever met an Apple fan, you already know the definition of brand loyalty. Apple enthusiasts take their love for the electronics company to extreme levels, with many getting tattoos and others making Halloween costumes out of stolen displays. Apple fans have a deep emotional attachment and long-term commitment to the products the company puts out. (Read more…)
May 24, 2010
6 PR-Boosting Topics for Your Company Blog

Why do you maintain a company blog? Chances are you blog to engage your target audience and give them fresh news about your company and views. But are you getting the most out of your blog, or merely playing catch up? If your company blog is stagnating, why not blog about one of these six PR-boosting topics? (Read more…)
May 21, 2010
Why DIY PR is the Future of PR

If you’ve ever watched television, read a newspaper, or browsed a magazine, you’ve heard it (though you may not be able to name it). If you’ve been in the public relations industry for even a short while, you recognize it outright – it’s that dreaded public relations speak. (Read more…)
May 20, 2010
4 Common Product Launch Mistakes to Avoid

The time around a product launch is exciting for businesses. A successful product launch can take your company to an entirely new level. It can help you attract more customers, earn more money, and expand your business. (Read more…)
May 19, 2010
7 Ways to Push Negative Search Results Off the First Page

Online shoppers have become pretty smart. Before making a purchase with a new company, many shoppers will perform a quick Google search of the company to make sure they’re legitimate. Most people won’t go past the first page of the search results, so it’s those top 10 results that are most important. (Read more…)
May 18, 2010
How to Break Bad News to Employees

Breaking bad news is never fun, but if you run a business, it’s only a matter of time before you need to deliver a blow to your employees. How you break the news is crucial. If you don’t handle it correctly, things could get totally out of hand, and your employees could all turn on you. If you deliver bad news the right way, you stand a better chance of your employees at least respecting the position you’re in. (Read more…)
May 17, 2010
How to Get More Feedback from Your Customers

One of the best ways to continually improve your business is to get feedback from your customers. All feedback, whether positive or negative, can help you identify your strengths and your weaknesses. With customer feedback, you can figure out the benefits your customers care about most, the things that keep them coming back, and the things that may cause them to leave you. (Read more…)

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