1. April 30, 2010

    Do You Let Your Employees Blog?

    With a growing number of companies jumping on the social media bandwagon, there’s a constant debate about the level of social media access and usage companies should grant to their employees. Some companies (see Zappos) encourage their employees to blog and Tweet their hearts out. But not all take this approach. (Read more…)

  2. April 29, 2010

    5 Rules for Getting Your Press Release Noticed

    Editors and reporters receive hundreds of press releases all day long. Every time they look up, another one is in their inbox or on their desk. This means you have a lot of competition. The more press releases that are sent out, the better your story has to be to stand out from the crowd. (Read more…)

  3. April 28, 2010

    The Myth of the Social Media Expert

    As social media marketing has risen to prominence, it seems like a day doesn’t go by where I don’t come across a blog post or an article telling me how I need to use social media. Everyone thinks he or she is a social media expert. Honestly, I’m pretty sick of it. (Read more…)

  4. April 27, 2010

    Top Reasons to Target Smaller Local Media Outlets

    You have a great story to tell. You’ve written up an interesting press release, and you’re hoping to land some serious coverage from the media. What do you do now? Who do you send your press release to? (Read more…)

  5. April 26, 2010

    The 5 Rules of Blog Etiquette

    With hundreds of millions of blogs crowding the internet, the blogosphere can be a little bit like the Wild, Wild West at times. People say and do whatever they want, and decency and respect are thrown out the window. (Read more…)

  6. April 23, 2010

    What is a Backgrounder and Why Should PR Pros Use Them?

    When eBay or Google sends out a press release, reporters can be pretty sure that it’s legit. But if you are doing public relations for a new company or one that has traditionally shied from the limelight, you will want to introduce yourself to the media. A great way to get all the pertinent information about your company to the media quickly and accurately is by providing a backgrounder. (Read more…)

  7. April 22, 2010

    How PR Professionals Get Stories Placed in Magazines

    Exposure in magazines can be a great way to garner publicity for your organization, though lately there are fewer and fewer of them. Because of this, it’s important that a PR professional use all of her savvy when pitching a story to a magazine. Follow these tips to keep your pitch out of the “circular file.” (Read more…)

  8. April 21, 2010

    Do Customers Think Your Company is Stagnant and Outdated?

    The Internet has changed the way news releases are used. Sure, it’s still important to send news releases out to a targeted list of journalists because media coverage is still invaluable. But nowadays, your buyers are also reading your news releases. They read them on Google, Yahoo!, news RSS feeds, and even on your website (if you have a news room set up). (Read more…)

  9. April 20, 2010

    Tips for Building a Digital Media Kit

    The other day, someone asked me if sending out press kits was still necessary. My answer: It depends. I find press kits more useful when dealing with smaller clients that people don’t really know much about. Digital media kits provide all the resources and information reporters need to get to know who you are, what your company does, what makes you special, and so on. (Read more…)

  10. April 19, 2010

    13 Ways to Position Yourself as a Trusted Resource

    Trust. It’s something you’re always trying to gain … especially in this new online marketplace where customers have a hard time trusting anybody. (Read more…)

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