How to Use Feature Stories as a Public Relations Tool

In journalism terms, a feature story is an “evergreen” story, meaning that its significance won’t fade over time. While the exploits of the latest celebutant have a limited shelf life, evergreen feature stories can run at any time.  (Read more…)

5 Tips for Identifying Your Unique Selling Point

One of the things we talk about quite often on here is how important it is to be different. You need to have a different message … a different brand that your target audience can connect to. After all, if you’re no different than anyone else in your industry, why should customers do business with you? And why should journalists cover your story? (Read more…)

The History of the Press Release

The Origin of the Press Release and Its Importance to Public Relations

Have you ever heard the story of how a young man named Ivy Lee responded to a tragedy that took the lives of more than 50 people and used it to create what would become a mainstay of any public relations effort? Don’t worry if you haven’t. The truth is that most public relations practitioners haven’t either. (Read more…)

Does Article Marketing Still Work?

Article marketing is one of the oldest online marketing tools around. Because it’s been around for so long, some claim that article marketing is no longer effective. They believe online marketing efforts are better focused on social media marketing and other newer techniques. (Read more…)

How to Make Your Brand More Memorable

When customers are looking for the products and services you sell, do they think of your company? When they think of your company, do they know who you are or what you do better than everyone else? If the answer to these questions is “no”, you need to focus on branding. (Read more…)

5 Reasons Why Lists Make Great Press Releases

When you write a press release, one of your main goals is to get the journalist to actually read what you send them. The format of your press release plays a big role in determining whether or not you’ll achieve this goal. (Read more…)

7 Tricks for Getting More ReTweets (Plz Retweet)

Want to go viral on Twitter? You need to get people to ReTweet you … lots of people. But sometimes, getting those precious ReTweets is easier said than done. (Read more…)

Do You Have Good Social Media Manners?

Practicing good social media manners, or social media etiquette as some like to call it, is the key to getting the most from your social media marketing efforts. If you ignore the advice in this post, people will ignore your Tweets, stop reading your blog, and think you and your company “just don’t get it.” (Read more…)

Are Multimedia News Releases the Future of PR?

Multimedia news releases serve as a comprehensive resource for giving journalists detailed information about a story and for engaging consumers. These news releases can contain embedded (and downloadable) video, images, links, audio, social bookmarking, and more. Many PR experts and journalists believe multimedia news releases are quickly replacing the traditional press release, and some bloggers and journalists are even saying traditional press releases are already dead. (Read more…)

Seeking Press Coverage for Your Complicated Topic? Send a Fact Sheet

You have a newsworthy topic, but it’s a little more complicated than the annual Firefighter’s Charity Picnic or the introduction of a new line of widgets. When a one page press release just won’t be enough to do your story justice, but you’re worried you’ll turn reporters off from an overly complex story, include a fact sheet. (Read more…)