2010 February

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We don't just send your press release. We send you proof of distribution!

February 26, 2010
Top Alternatives to Business Cards

First off, let me say that I’m not here to proclaim the death of the business card. Traditional business cards are still very useful, and you should certainly have some on you at all times. However, it’s no secret that most business cards either end up buried in a filing cabinet or in the nearest trash can. (Read more…)
February 25, 2010
6 Common Mistakes PR Pros Make

Public relations is a fast paced world not for the faint of heart. Before you start email blasting press releases and spinning molehills into mountains, consult this list of the 6 most common PR mistakes: (Read more…)
February 24, 2010
7 Offline Marketing Ideas to Build Buzz for Your Business

It seems like a week doesn’t go by without a study being released or an article being written about how more and more businesses are focusing their promotional efforts on online marketing. Simply put, offline marketing is getting left in the dust, with many people viewing it as antiquated and ineffective. (Read more…)
February 23, 2010
How to Use Contests and Giveaways to Boost PR

So you’re a PR pro, and the company you represent is trundling along, but hasn’t exactly been in the spotlight lately. Business is good, but the company is starting to slip out of the public eye. Unfortunately, there’s no new “news” in sight to interest the media or excite your customer base. What to do? (Read more…)
February 22, 2010
5 Steps for Creating a Public Relations Strategy

Performing public relations services for a new company or a company that has never before seen the spotlight can be an exciting, not to mention somewhat daunting, enterprise. Will the company become a media darling? Will a concerted PR effort result in floods of public good will? Before you start counting your chickens, you need to develop a PR strategy. Here are the five most important points for doing just that: (Read more…)
February 19, 2010
Public Relations at the Local Level

When people think public relations, they think of slick PR pros courting journalists or holding press conferences in front of national media. But the truth is that most businesses and organizations are relatively small, relatively localized entities. (Read more…)
February 18, 2010
What’s the Right Press Release Length?

Usually, when we talk about creating the perfect press release, we focus on crafting catchy headlines and avoiding silly grammar errors. But these aren’t the only elements required for a successful press release. And you might even argue that they aren’t the most important. So, what is? (Read more…)
February 17, 2010
Pissing Off the Wrong Customer in the Social Media Age

It’s always been said that an angry customer will tell far more people about their experience than a satisfied customer. Today, this is truer than ever before. That’s because we live in the social media age. This is the age where everyone has a voice, and pissing off the wrong customer can stir up a Twitstorm that can lead to hundreds of thousands of people hearing about a bad experience with your company. (Read more…)
February 16, 2010
Exposing the Top 5 Customer Service Myths

Excellent customer service is the cornerstone of most successful businesses. Without great service, you risk alienating your target audience and losing business to your competition. Everyone seems to know this, but why do so many businesses still provide poor customer service? Perhaps it’s because they’re buying into these customer service myths. (Read more…)
February 15, 2010
Top Tips for Proofreading Your Press Release

When you’re sending out a press release, you want to make sure it isn’t riddled with typos or grammar errors as mistakes undermine your credibility and make you look like an amateur. Admittedly, proofreading is one of my least favorite activities, but I have a few tips and tricks that make the process a little bit easier. (Read more…)

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