1. January 29, 2010

    8 Ways to Look Like a Blogging Noob

    Thousands of new blogs pop up every day. Because I’m constantly being asked to check out new blogs from friends and colleagues, I’ve started to notice that most new bloggers tend to make the same mistakes. These are the 8 mistakes that just scream “I’m a blogging noob!” If you want to gain the respect of your audience, avoid doing these 8 things. (Read more…)

  2. January 28, 2010

    PR Pros, Don’t Ignore the Power of Yelp.com

    When the Internet first gained mass popularity, its novelty was the fact that it allowed people to chat with others from all around the world. And while that novelty is still alive and well, people are now increasingly using the internet to navigate their everyday living spaces. (Read more…)

  3. January 27, 2010

    5 Potential Negative Effects of Your Social Media Obsession

    Blogs. Twitter profiles. Facebook fan pages. These are just a few of the sources of our growing social media obsession. Every day, more and more businesses are jumping on the social media bandwagon with high hopes of engaging consumers and getting more sales. (Read more…)

  4. January 26, 2010

    The Biggest Public Relations Mistake You Could Be Making

    PR mistakes are made every day. If you don’t believe me, just check out a few of the major PR disasters in recent years. Of course, you probably don’t need to worry about facing a PR disaster of that magnitude, but you can still make costly mistakes that can cause serious damage to your brand. (Read more…)

  5. January 25, 2010

    7 Tips for a Better Pitch

    Successful PR people know that pitching is a science. If you want reporters to give you the time of day, you have to know the best tactics for grabbing their attention and selling them on your story. (Read more…)

  6. January 22, 2010

    The Fine Art of Follow Up in Public Relations

    What’s the difference between getting your press release covered by national news and getting it tossed in the circular file? What about the difference between attracting 100 reporters to your press conference and attracting zero? (Read more…)

  7. January 21, 2010

    The Tony Soprano Guide to Public Relations

    I have a confession to make. I’m kind of a Sopranos junkie. I’ve watched every episode many times over, and if I come across it while flipping through the channels, I’ll stop what I’m doing to watch. So, the other night while watching the “Pine Barrens” episode, it hit me: Tony Soprano is a master at PR. (Read more…)

  8. January 20, 2010

    25 Tips from 25 PR Experts

    I always love reading what other PR experts are saying, and I think it’s important to get outside opinions and to learn from others. With that in mind, I present you with 25 tips from 25 PR experts. Enjoy. (Read more…)

  9. January 19, 2010

    Why Should PR Pros Use Media Monitoring?

    When a Fortune 500 company, government agency, startup, nonprofit, or public relations pro wants to know what’s being said about them in the news, they turn to a media monitoring service. (Read more…)

  10. January 18, 2010

    10 Reasons I Stopped Following You on Twitter

    I love Twitter, but let’s be honest: It can be a pain in the butt sometimes. Call me anal if you want, but there are several things my fellow “Tweeple” do that annoy me and cause me to instantly unfollow them. Here are 10 reasons I might stop following you on Twitter. (Read more…)

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