1. December 31, 2009

    Is it Time to Consider Rebranding?

    As we head into 2010, a lot of companies will be asking themselves if it’s time for a new image for the new decade. Rebranding is a major decision, and it requires careful consideration. How can you tell if it’s a good idea to give your brand a makeover? Here are some common situations that typically warrant a rebranding. (Read more…)

  2. December 30, 2009

    Everything You Need to Know to Nail Your Media Interview

    Media interviews are double-edged swords. On one hand, if you perform well during your interview, you can enjoy the benefits of increased exposure, enhanced credibility, and more future interviews. On the other hand, a poor performance during a media interview can diminish your credibility and damage your brand. (Read more…)

  3. December 29, 2009

    10 Ways to Increase Blog Traffic

    Recently, I talked about what I believe are the 10 essential ingredients for a successful blog. One ingredient I mentioned in that post is traffic. Without traffic, you’re blogging to nobody. Your blog is just floating out there not doing anything of importance. (Read more…)

  4. December 28, 2009

    Top Celebrity Twitter Gaffes (and What You Can Learn From Them!)

    140 characters. That’s all it takes for your company to experience controversy and serious damage to its reputation. Of course, I’m talking about Twitter gaffes. From offensive remarks to leaking confidential information, these Twitter gaffes come in many different forms. (Read more…)

  5. December 23, 2009

    Guidelines for Creating Your Company’s Social Media Policy

    Yesterday, I wrote a post detailing the reasons your company should have a social media policy. At the end of that post, I mentioned I’d be doing a follow up post covering the specifics of creating a social media policy, and now, I’m honoring my word. (Read more…)

  6. December 22, 2009

    Social Media Company Policies: Are They Necessary?

    In case you haven’t noticed, we’re smack dab in the middle of a social media craze. Companies are starting up their own blogs, and employees are connecting with customers through Twitter. And while you already know that an active social media presence has numerous benefits, you might have overlooked the potential dangers that come with putting your company front and center in the social media universe. (Read more…)

  7. December 21, 2009

    A Collection of Must-Have Online Reputation Management Tools

    Everything you do – from the customer service you provide to the press releases you send out – is done to help build a positive reputation so you can attract more business. Unfortunately, all it takes is a Tweet or a blog post from an upset customer to damage your reputation. (Read more…)

  8. December 18, 2009

    When Should You Delete Blog Comments?

    Last week, I wrote a post talking about the best ways to handle negative blog comments. You may have noticed that almost all of the tips on the list were about responding to negative comments, not deleting them. That’s because I’m usually not a fan of deleting blog comments. I think blogs should be a place where everyone has a voice. As soon as you become a dictator, controlling who gets to speak and who doesn’t, your readers will begin to lose interest. (Read more…)

  9. December 17, 2009

    10 Essential Ingredients for a Successful Blog

    Why do some blogs have thousands of subscribers and a high volume of traffic while others can’t seem to attract a single comment? Sometimes, it can be difficult to put your finger on what exactly it is that makes one blog wildly successful and another, well, unsuccessful. (Read more…)

  10. A Year-End Public Relations Checklist

    The end of the year is a good time for those in the public relations industry to take stock of their successes and failures over the previous 12 months. The following checklist is designed to help PR folks tout their successes, assess their weaknesses, and develop effective strategies for the forthcoming year. (Read more…)

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