1. November 16, 2009

    The Ultimate Collection of Press Release Topic Ideas

    You already know that a press release can increase your company’s visibility and generate a buzz that can increase sales. What you don’t know is what you should cover in your press releases. Well, I have some good news for you. (Read more…)

  2. November 13, 2009

    Important Do’s and Don’ts When You’ve Made a Connection With a Reporter

    Even the most carefully crafted news release, eagerly received by a reporter will not guarantee effective coverage for your cause, product or service. It can take time, patience and the careful nurturing of relationships to get to the point where the reporter picks up the phone or shoots off an email to say, “yes, I’d like to talk to YOU.” It is this point where the rubber, as they say, meets the road. (Read more…)

  3. November 12, 2009

    Top 10 Tips for PR Success Using HARO

    If you work in public relations or a related field, HARO (Help A Reporter Out) is a free service that can yield a substantial return for a minimal time investment-if you play by the rules, that is. One slip-up could get not just you but your entire company booted from HARO. (Read more…)

  4. November 11, 2009

    Demystifying the SEO Press Release From the Traditional Press Release

    When those outside the realm of public relations hear the term Search Engine Optimized (SEO) press release, more than head scratching ensues. Clients have often been heard murmuring, “What would I do with a SEO press release and who would I submit it to?” It’s time to demystify how the SEO press release differs from the more traditional approach and the purpose this online marketing tool serves. (Read more…)

  5. November 10, 2009

    Applying for a Writing Job

    I am in the midst of hiring a writer/blogger to help provide content for PR Fuel. I placed an ad on problogger and have received more than 200 responses. In fact, I’m still working on the short list. I’m finding a lot of qualified writers who each bring something unique to the table. I also witnessed many common mistakes. (Read more…)

  6. 21 Media Relations Do’s and Don’ts for Optimal News Outcomes?

    You hope the strong news release you have worked so hard to polish will generate media interest and inquiries. But if it does, and if your spokespeople aren’t prepared for the media, your best effort can get derailed in a hurry. (Read more…)

  7. November 9, 2009

    Don’t Let Holiday Merriment Ruin Your Press Release

    Halloween has ended, the masks have been put away (hopefully) and the Yankees are still jumping around like little school girls.  That can only mean one thing:  the holiday trifecta (Thanksgiving, Christmas and New Years) is staring us squarely in the face. (Read more…)

  8. November 5, 2009

    7 Reasons Your Press Release Sucks

    As a writer I’m constantly trying to learn from my own mistakes and the mistakes of other writers. That’s why I like to occasionally visit some of those free press release distribution websites. It’s unfortunate, but the vast majority of press releases on those sites flat out suck. Why? Because they usually make one or more of these common mistakes. (Read more…)

  9. November 3, 2009

    How to Master the Art of the Publicity Stunt

    The art of publicity stunts dates back to 1929 when Edward Bernays, Sigmund Freud’s nephew, announced to the media that a group of women’s rights suffragettes would march in a Manhattan parade and light their “Torches of Freedom.” Once in front of the cameras the models lit up Lucky Strike cigarettes on cue, as Edward was employed by the American Tobacco Company. (Read more…)

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