1. November 30, 2009

    PR Defensive Playbook: When Crisis Strikes, Will You Be Ready?

    For most of us, the word “crisis” brings to mind something on the scale of Hurricane Katrina or September 11th. For businesses and the public relations professionals who advise them, a crisis can be anything from a disgruntled customer or former employee to a product recall, nasty blog post or negative publicity in a news story. (Read more…)

  2. November 27, 2009

    The True Cost of Bad Publicity

    It has been said that “there’s no such thing as bad publicity.” Looking around today, it’s clear that some companies still buy into this. (Read more…)

  3. November 25, 2009

    When It Comes to Negative Press, You Get to Choose Your Own PR Adventure

    You are a PR executive at a Midwestern picnic basket manufacturer, and a local newspaper reporter recently ran a story about your company’s practices. Though the facts of the story as reported were correct, the report was slanted to portray your company in an unwarrantedly negative light. What do you do? (Read more…)

  4. November 24, 2009

    Leveraging the Traditional Press Release through Social Media

    Press releases are, and have always been, a potentially powerful but rather inefficient way of reaching the people in which you’re most interested. And today, the press release tactic is based on an aging PR model. Experienced practitioners refer to the old model as ‘Influencing the Influencers.’ (Read more…)

  5. Twitter Lists: I Don’t Get It

    First let me begin by explaining that title.  From a personal standpoint, I understand Twitter lists.  It’s a great way to organize those people who I follow, and keep up with the latest and greatest in subjects that I’m interested in.  For goodness sake, we create lists everyday (offline or online) to make our lives simpler and more organized. (Read more…)

  6. November 23, 2009

    Marketing on Twitter: PR Heaven or Hype?

    With all of the talk about Twitter in the past few months, it leads one to wonder if in fact Twitter.com is the social networking site (SNS) marketing machine that everyone claims it to be.  Well, to prove or disprove these statements – let’s look at the cold hard facts. (Read more…)

  7. November 20, 2009

    Best, or at Least Better, Practices for Blogger Relations

    With the rise of social media, blogger relations are getting some serious press. That, and the fact that newspapers across the country are closing up their printing presses and publishing primarily online. What does that mean for those of us who conduct media relations for a living? (Read more…)

  8. November 19, 2009

    Is the “Social Media Release” Much Ado About Nothing?

    There’s no doubt that social media has made a huge impact on the world of PR. For companies looking to use social media to get the word out, there is no shortage of products and services that are billed as tools to gain exposure on blogs and social networks. (Read more…)

  9. November 18, 2009

    The Fall of PR and the Rise of Social Media

    Al and Laura Ries said it best in The Fall of Advertising and the Rise of PR. They just didn’t take into account the idea that social media would come along and obliterate the practice of traditional public relations as we know it. (Read more…)

  10. November 17, 2009

    How Not to Get Media Coverage With Your Press Release

    There was once a shepherd boy who craved attention.  He grew bored and lonely tending his sheep every day, so one day he cried “Wolf!” (Read more…)

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