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October 22, 2009
10 Essential Tips to Press Release Success
eReleases Editorial Director Heather Fuller told me she was thinking about the model of Jiffy Lube’s 21-point signature service and whether a similar model could be applied to press releases. She came up with the following 10 essential tips that should be considered before sending your next press release. (Read more…)
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October 14, 2009
PR Cartoon: Where PR, Current Events & Bad Taste Collide
British singer Leona Lewis is (Read more…)
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October 13, 2009
Free Press Release Distribution Roundup
I get asked all the time if I can I provide a list of free press release distribution companies. Despite being antithetical to my business, which relies on reaching media directly by email and dedicated newswire feeds to newsrooms nationwide, I thought it would be worth venturing into this murky world to give you a comprehensive list of free press release websites. (Read more…)
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Public Relations and Advertising
The application of public relations and the use of advertising are sometimes misunderstood, igniting a series of unanswered questions for companies needing to create awareness for themselves. (Read more…)
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October 12, 2009
eReleases Featured by Adam Curry and John C. Dvorak
eReleases’ Mickie Kennedy was the executive producer of the No Agenda podcast on Saturday, October 10, 2009. Click the player above to hear Adam Curry’s and John C. Dvorak’s comments.
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October 6, 2009
WTF?? Free Press Release Distribution Head Scratcher
The concept of a free press release distribution service is a real head scratcher to most PR professionals because it removes “reaching the media” from the equation. Free press release websites are recommended by SEO professionals, webmasters and business owners for one reason: to get one-way links and traffic. A note of caution: the one-way links to your site are from a deep-linked page on the free press release website — not the homepage. (Read more…)
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