Why Email Newsletters Are Doomed

I’ve been with email newsletter publisher iContact since December using the same list of approximately 12,000 subscribers. Well, a recent newsletter triggered some AOL unsubscribes in which AOL users find it easier to flag as spam than go through the effort to find an unsubscribe link. (Read more…)

Six Consecutive Press Release Failures. Why Bother?

I have seen press releases generate tens of millions of dollars in publicity $399 at a time. If you don’t believe me, just visit: http://www.ereleases.com/testimonials/

Why didn’t your press release do the same? The likely answer is that you gave up, perhaps even after a single press release. (Read more…)

Speedo’s High Tech Swimsuit to Sink or Swim by PR Effort?

It can’t be good to be Speedo right now. The company’s LZR Racer high-tech body suit has set swimming records and created buzz well beyond the competitive swimming community. (Read more…)