2009 July

July 29, 2009
Party Hats Required

I sent an email yesterday welcoming customers of a company we just acquired. It included a staff photo welcoming these customers (see below). I followed up today with an email asking for customer feedback. I got it. (Read more…)
July 22, 2009
Name-Dropping Celebrities in PR … or Why Oprah May or May Not Approve This Message

I tweeted about this earlier today (http://twitter.com/ereleases) and it bears a longer message about using celebrities in your PR efforts. Over the past couple of years, the newswire has been cracking down on clients that name-drop celebrities. (Read more…)
July 15, 2009
Follow Mickie (@eReleases) on Twitter

If you haven’t heard (http://twitter.com/ereleases), eReleases has been up to a lot: (Read more…)
July 6, 2009
Free Press Release Websites Are Expensive

This article was inspired by a potential customer wondering whether a service that charged $38 to blast his press release to 50 free press release websites was a good use of his money. (Read more…)
July 3, 2009
Twitter … #News Breaks @ the Speed of #Rumor

Last week, Michael Jackson died. I happened to be on Twitter (follow me at http://twitter.com/ereleases) and saw the rumors unfold. A Google search and Google News search yielded nothing … yet. TMZ broke the story, being the first “official” news outlet to confirm the rumors. Then the floodgates opened … but at a rate measured in blocks of minutes and hours. It took a while for the reputable media to catch up. On Twitter the news unfolded in real time. (Read more…)
eReleases Salutes Its Clients on 4th of July

Hope you have a fabulous fourth of July! Barbecues, fireworks, and lots of red, white and blue. (Read more…)
July 2, 2009
Press Releases … the Rodney Dangerfield of the Marketing World?

I promote the importance of press releases because they are the great equalizer. A small company, or even an individual, has as much chance of getting media attention as a big, well-financed company. Sure, the big company might be able to afford its own public relations department as well as coordinate with high-priced publicists. But the cornerstone of that big company’s PR campaign will be the lowly press release. (Read more…)

Party Hats Required

Name-Dropping Celebrities in PR … or Why Oprah May or May Not Approve This Message

Follow Mickie (@eReleases) on Twitter

Free Press Release Websites Are Expensive

Twitter … #News Breaks @ the Speed of #Rumor

eReleases Salutes Its Clients on 4th of July

Press Releases … the Rodney Dangerfield of the Marketing World?

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