2009 June

June 29, 2009
What Happens When 100% Uptime Isn’t 100% Uptime

Rackspace provides expensive, managed hosting services. The company charges as much as double what other providers in the market charge. What makes them different is their 100 percent uptime guarantee and “fanatical support.” (Read more…)
June 25, 2009
Michael Jackson Has Died, Let the Media Circus Begin

Michael Jackson has passed away. Great artist. Troubled man. Always felt he had another comeback left in him. Turns out I’m wrong. (Read more…)
The News Conference: Controlling Your Message

You have some important issues you want the public to know about. You are so concerned about it that you call a news conference. (Read more…)
June 17, 2009
Death of a Brand in Slow Motion: Starbucks

The Wall Street Journal published an article this morning about how Starbucks will immediately begin grinding beans each time it brews a new batch of coffee rather than grinding coffee only in the morning. The move will do two things: ensure customers receive fresh ground coffee and fill the stores with the sounds of grinders. It appears this is the one thing McDonald’s and 7-Eleven haven’t figured out how to do — yet. (Read more…)
June 16, 2009
PR Quotes: How Being Controversial, Despite Being Wrong, Attracts Media Coverage

I follow the television industry. It’s a medium I devote about five minutes a day trying to follow largely by headlines and RSS feeds. Today I saw this headline and had to dig deeper: Big Media Sites Like Hulu “Anti-Consumer, Anti-Media Employees, Anti-America”? (Read more…)
June 10, 2009
Make Room for the Press on Your Website

If you’re not archiving press releases on your company’s website, you might be missing out on valuable press coverage. Reporters increasingly rely on the Internet to conduct research on the issues and industries they cover. When they reach your site, it is important that they can quickly access information to include in an article in progress, or find ideas for a new one. (Read more…)
June 1, 2009
Michael Moore, Your Moat Has Grown Too Wide

I awoke to an email from Michael Moore (yeah, we’re just that tight) that said Good-bye, GM. This should be fun, I thought. I like Michael Moore. I don’t agree with everything he says but there’s generally good entertainment value to be found in his work. (Read more…)

What Happens When 100% Uptime Isn’t 100% Uptime

Michael Jackson Has Died, Let the Media Circus Begin

The News Conference: Controlling Your Message

Death of a Brand in Slow Motion: Starbucks

PR Quotes: How Being Controversial, Despite Being Wrong, Attracts Media Coverage

Make Room for the Press on Your Website

Michael Moore, Your Moat Has Grown Too Wide

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