1. April 17, 2009

    Public Relations Role Models: What You Can Learn From Pro Athletes

    By now we all know it’s rarely worthwhile to hold up professional athletes as role models. While athletes still rank as popular heroes for kids, we’ve definitely seen a shift in the past decade to more traditional role models — teachers, doctors, etc. But one arena where it is worth looking to professional athletes as role models is public relations. (Read more…)

  2. Dipping Into the Public Relations Bookbag

    PR Fuel readers — including several public relations professionals — have written in with their suggestions for the best books about public relations. We got enough responses to fill a corporate library, books chockfull of tips for PR vets and newbies alike. (Read more…)

  3. April 16, 2009

    How to Stand Out in a Crowded Public Relations Industry

    High energy prices, troubled industries, flatlining online advertising growth, and geopolitical concerns are just some of the headwinds the U.S. economy faces these days. One would think that these issues would also impact spending on public relations, but that does not appear to be the case. Good news, right? Sort of. (Read more…)

  4. Turning the Tables: A Journalist Talks Public Relations

    A while back, a friend who works in the public relations industry cornered me with a few questions. The following discussion about public relations and the media takes a little peek into how the two intertwined industries relate to each other. (Read more…)

  5. April 15, 2009

    Firing Customers

    Recently eReleases let a few customers go. Fired them. It was sad to do but in the best interests of the company, staff, and resources. One customer, lets call him Willy, has always been “high maintenance”. Willy would ask for advice and send in press release ideas and drafts for us to review. (Read more…)

  6. Job Hunting in the Public Relations Industry

    While the job market may be in turmoil at the moment, not all public relations jobs are created equal. Every situation is unique and the expectations of public relations departments differ depending on the organization. When job hunting in the world of public relations, it’s important that you find a comfortable situation where your work is valued and where the environment is conducive to success. (Read more…)

  7. Public Relations vs. Journalism: Clashing Agendas

    It’s perhaps one of the longest running questions in public relations: How do you deal with a journalist who has an agenda? Some journalists do have agendas; columnists are paid to comment on the news and provide opinion, not just report the news. Even in traditional reporting, sometimes a personal agenda seeps into a story. Just as every public relations consultant has their own style, background, level of intelligence, gifts, resources, etc., so does every journalist. (Read more…)

  8. April 14, 2009

    Public Relations Basics: Mastering the Television Interview Process

    During my first television interview, the producer had one piece of advice for me: Don’t use profanity. During my second television interview, the producer had another piece of advice for me: Be controversial. Public relations consultants should take both of pieces of advice to heart. But there’s a lot more to an effective television interview. (Read more…)

  9. The PR Fuel Mailbag: TV Interviews, Finding the Right Public Relations Firm, and More

    Time to peek into the PR Fuel mailbag. This time around, readers wanted to know how to handle tricky media interviews, how to find a public relations firm at the right price, and more. (Read more…)

  10. April 13, 2009

    Ethics and Public Relations: Do They Go Together?

    For a public relations firm, Seyferth Spaulding Tennyson was keeping quiet. The Grand Rapids, Michigan-based outfit had found itself embroiled in a scandal in a town of less 5,000 on the shores of Lake Michigan. Seyferth Spaulding Tennyson’s client was Meijer Inc., a family-owned grocery and goods retailer that is one of America’s largest privately owned companies. Together they faced a public relations crisis that questioned the ethical standards of the public relations industry. (Read more…)

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