1. April 24, 2009

    The PR Fuel Mailbag: Press Releases as Email Attachments, Expert Quotes, and Loudmouth CEOs

    Q: I need to send out a press release that includes graphics. But many public relations pros say not to send out press releases as an attachment. What should I do? (Read more…)

  2. April 23, 2009

    You Can Learn a Lot From a Public Relations Pro

    Kelly Larabee is one of my favorite public relations contacts, someone who can help a lot of people in the PR industry simply by sharing her knowledge. I decided to just fire away at Kelly with some questions via email. As many of public relations pros know, this is the kind of interview you want — essentially one on your terms. Unlike being under the gun while on the phone, television, or radio, a written response to interview questions allows you to set an agenda and take time to polish your answers. Take a few minutes to digest her ideas because what she has to say should be very helpful to anyone in public relations. (Read more…)

  3. Strengthening the Relationship Between Public Relations and Business Journalism

    Surfing the web this morning, I came across an interesting interview on Talking Biz News with Hope Heyman, a senior vice president at Edelman (http://weblogs.jomc.unc.edu/talkingbiznews/?p=2096). Heyman has been in the public relations business for more than 25 years and she also worked as a business journalist. The interview touches on a number of facets regarding the relationship between public relations practitioners and business journalists, and Heyman’s insights should be required reading for any PR department or newsroom. (Read more…)

  4. April 22, 2009

    Mickie Plants Trees, Does Push Ups – What’s Wrong With This Picture?

    I have to admit, I’m not very green. I resent recycling. I don’t drive a hybrid. But I love trees. And I like Planet Earth — both the series and the orbiting sphere on which I reside. When I started eReleases, I liked the idea of taking paper out of the equation (physically mailing and faxing press releases was still being done in earnest 11 years ago). For me, it was about being efficient. (Read more…)

  5. Leveraging Publicity: the Other Half of the Public Relations Equation

    In June, I put together a document summarizing my company’s public relations efforts during the first half of the year. I highlighted the quantity and quality of the publicity we received and how we had directly turned some of that publicity into increased revenue. Our public relations efforts had been gaining steam; I forecasted a big second half of the year in terms of press coverage. And then July came. (Read more…)

  6. April 21, 2009

    Blind Dates: Preparing for a Media Interview

    If you’ve ever been on a blind date, you know it can be a harrowing experience. You’re thrust into a situation — one you may not even want to be in — and the only information you usually have is second hand. You want to make a good impression — unless you’re trying to get home early — so you have to be prepared. A face-to-face media interview or in-person meeting with a journalist is a lot like a blind date. (Read more…)

  7. PR Media Coverage

    It’s easy for public relations firms to overestimate the impact of media coverage. Unless you land your client on the cover of Time or the front page of the New York Times, it can be disheartening to see how little impact a single piece of media coverage brings. My own history with media coverage is an example of how difficult it is to quantify the benefits of media coverage in the public relations world. (Read more…)

  8. Knowing the Basics Can Prevent Public Relations Mishaps

    Baffled is the word I’ll use to describe how I felt after having a conversation recently with a public relations rep. I was baffled because this putative public relations professional had no clue what he was talking about. And I was baffled because I could not figure out how or why a company would hire such a person. Think you know everything about your company? (Read more…)

  9. April 20, 2009

    Do You Have a Bad Attitude About Public Relations?

    After a recent holiday break visiting friends, my spirits were high. An awful drive home in holiday traffic did little to change my positive mindset. I sat down today determined to write something upbeat. “Any ideas for my public relations column?” I asked a friend. “I want to stay positive because I’m tired of writing about public relations disasters.” (Read more…)

  10. Improving Public Relations: Is a Communications Audit Right for You?

    Before you send out another press release or write your next employee newsletter, ask this question: “Are my company’s communications operating from a detailed plan customized for my clients, employees, and press contacts?” If your answer is no, there’s a communications audit in your future. The general goal of a communications audit is to identify how a company interacts with key audiences such as customers, employees, and the media. (Read more…)

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