1. March 19, 2009

    Does Your Public Relations Team Understand Its Value?

    I take a lot of pride in the publicity that I generate on behalf of my company. And, yes, I still get giddy when we hit a public relations home run, because I know exactly how the publicity that I generate benefits my company. I know my role. But too many public relations professionals are unaware of just how they fit into their company’s business strategy. (Read more…)

  2. March 18, 2009

    Turning Other People’s PR Lemons Into PR Lemonade

    Very few companies get PR. Many think a press release is a high-resolution PDF created on company letterhead that looks pretty. (Read more…)

  3. Bookmark This! New and Improved PR Tools

    Searching the web high and low for effective tools to help public relations professionals, I found a number of new and improved resources that can be of benefit even to the most veteran flack. The one thing all of these tools have in common? They’re free. (Read more…)

  4. Public Relations in the Age of the Sound Bite

    Journalists love sound bites. We ask questions explicitly aimed at eliciting snappy, one-sentence comments. We’ve all seen television interviews or press briefings boiled down to a 15-second sound bite. Newspaper and magazine articles tend to have at least one definitive quote you can imagine a speechwriter whispering into a reporter’s ear. (Read more…)

  5. Public Relations Tips: How to Deal with Journalists’ Egos

    I recently received an interesting email from a PR Fuel reader that serves as an interesting public relations talking-point: “I recently emailed a press release to a newspaper writer and then followed up with a call. The writer said she doesn’t pick up email but was interested because of the telephone pitch. (Read more…)

  6. March 17, 2009

    PR Business Books

    As an avid reader, I try to glean at least some business–and public relations–knowledge from virtually every book I pick up. Recently I read three books that deal directly with business in three distinctly different ways. (Read more…)

  7. The Public Relations Bookshelf: Some Reader Suggestions

    Recently, we asked PR Fuel readers to email us with suggestions for informative, entertaining books on the world of public relations. Their suggestions should help you get started in building your PR library. (Read more…)

  8. March 16, 2009

    Setting Up “Green” Initiatives at Your Public Relations Firm

    While a lot of public relations firms are currently pushing the “green” initiatives of their clients, I wonder whether the firms themselves are practicing what their clients are preaching. Compared to other businesses, public relations firms probably expend a fairly minimal amount of energy. (Read more…)

  9. Avoiding Public Relations Nightmares: Put an “Alar Scare” to Work for You

    One of the watershed public relations moments for the organic and natural foods industry came in 1989, after 60 Minutes produced a report criticizing the Food and Drug Administration’s oversight of chemicals used in foods. The segment featured a chemical called Daminozide, a food growth regulator used on apples and marketed under the name Alar by the Uniroyal Chemical Company. (Read more…)

  10. March 13, 2009

    PR Fuel Mailbag

    It’s once again time to reach into the old PR Fuel mailbag and answer some of reader questions. This time around we look at global public relations, the key differences between PR and advertising, crisis management in the public relations industry, and dealing with clients in tricky situations. (Read more…)

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