1. March 25, 2009

    PR Glass Ceiling Persists

    I had hoped that it would be a celebratory dinner for two reasons. A good friend of mine was turning 40, and unbeknownst to all the other dinner guests, he was also about to hear whether he had been promoted to a corporate-level position within his relatively large company. (Read more…)

  2. Research 101 – Beyond Search Engines

    Old school web users may remember the days of clunky web searches and incomplete results. That’s all changed in the past few years and search engines are now staples of daily web use. A lot of the time, however, you won’t find the best PR information with a standard search engine. (Read more…)

  3. March 24, 2009

    Goodbye Newspapers, You Arrogant Monopolistic Dinosaurs

    It’s no secret eReleases works with newspapers. Many of our subscribing journalists are from newspapers. Many of our customers have received print in local and nationwide newspapers alike. I like newspapers. I still subscribe to my local newspaper, the Baltimore Sun, as well as to the Wall Street Journal. (Read more…)

  4. Public Relations Tips: Targeting Your Technology-Related PR

    Countless business-oriented magazines have failed in the past few years, and the column space now available for technology companies looking to garner some publicity has become golden turf. Newspapers have slashed technology coverage; many long ago cut their weekly technology or business technology sections. So where can public relations professionals turn for a technology-friendly face these days? (Read more…)

  5. PR Resumes: Help Wanted

    I’ve spent the past month going through over 300 resumes for two different job openings. One job is in the public relations department at a large financial services firm where a friend of mine works. I agreed to help my buddy vet both resumes and (eventually) the candidates themselves. I regret that decision now. (Read more…)

  6. March 23, 2009

    The Public Relations Dangers of Being a “Third Party”

    Being a third party can sometimes lead to public relations headaches. Earlier this year I helped a journalist on a story about a company that shall remain nameless. I helped the journalist analyze some data and provided him with my perspective on what the data meant. I’ve done this hundreds of times over the past few years and this particular time was no different than any other — until the story was published. (Read more…)

  7. Are You Unhappy with Your Public Relations Job?

    These days it seems like everyone I know in the public relations game is looking for a new job. If nothing else, the sheer amount of people I know looking for a change in the public relations industry–I honestly believe that about 50 percent of the PR reps I know are looking to change employers–signals that PR vets and newbies alike are feeling less secure about their actual responsibilities as the definition of “public relations” continues to evolve. (Read more…)

  8. March 20, 2009

    Having the Right Attitude in Public Relations

    Over the past decade, I’ve been yelled at by many people, and in many capacities. As a journalist, I had CEOs, public relations consultants, and lawyers heaping verbal abuse on me every week. Every one of those incidents served to remind me that people have different ideas of what is appropriate behavior, be it in the privacy of one’s home or in the workplace. Emotions ride high when money or one’s image is on the line. (Read more…)

  9. How to Make Sure Your New Public Relations Job is Right for You

    Looks can be deceiving, and so can job offers. The latter fact was recently illustrated by the tale of two friends who have spent a combined four decades in the public relations industry. (Read more…)

  10. March 19, 2009

    Off the Beaten Path: Finding Public Relations Success in Smaller Cities

    Arizona is probably best known for three things: the Grand Canyon, sports, and retirement communities. Arizona doesn’t exactly top lists when it comes to notable businesses and the media moguls. Jeremy Pepper is a public relations professional who cut his teeth in Silicon Valley, Los Angeles, New York, and San Francisco during the dot-com boom, working for both new economy and old economy companies. (Read more…)

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