1. March 31, 2009

    Five Reasons to Use Blogs as Public Relations Tools

    A post on Kevin Dugan’s Strategic Public Relations blog (http://prblog.typepad.com) recently caught my eye. Dugan discussed an article longtime online marketing genius B.L Ochman highlighting ten “examples of sites, campaigns, and companies that are crying out for blogs.” The article got me thinking, once again, about how companies are missing the blogging boat. To this end, I’ve come up with my own list of five industries that are not capitalizing on the public relations opportunities presented by blogs. My hope is that my ideas will perhaps help foster some creative thinking about how your company or clients can use blogs as effective public relations tools. (Read more…)

  2. Crafting Dynamic Online Presentations

    Many companies have embraced web-based, multimedia tools as a way to deliver a presentation when they and their audience can’t be in the same room at the same time. There are now several complete multimedia presentation managers to choose from, able to replicate anything from a small “conference room” experience to an auditorium setting for classes, briefings, and demonstrations. Here are some tips for conducting an online presentation regardless of the technology you choose. (Read more…)

  3. March 30, 2009

    Public Relations Basics: How to Respond to Critics

    No matter the size of your business or organization, there will always be critics. How you respond to these critics — publicly and privately — is very important. Writing a correction letter to a newspaper or magazine is often the easiest (and cheapest) public relations strategy when responding to critics. (Read more…)

  4. Branding – How to Recognize Your Brand Values and Protect Them

    What is a brand, anyway? It seems like it is a mysterious “something-or-other” that isn’t marketing, isn’t PR, isn’t advertising. So if we know what it isn’t, shouldn’t we also know what a brand is? (Read more…)

  5. March 27, 2009

    Building Consumer Trust Through Online Privacy

    If you use a web site, email newsletter, blog, or any other online public relations tool, protecting and respecting the privacy of your users should be a top priority. Many consumers refuse to provide personal information online, worried that their online information will be shared with third parties or that it may fall into the wrong hands. Here’s what you can do to build consumer trust by ensuring their online privacy. (Read more…)

  6. Award Yourself: Awards Programs for Public Relations Pros

    We all know the Oscars, the Emmys, and the Grammys. But there are plenty of other awards ceremonies taking place this year. Various organizations run annual awards programs recognizing the work of public relations firms. Winning these awards can bring additional visibility to your business, help you win and retain clients, and bolster the enthusiasm of your workforce. For the individual, being part of an award-winning team or campaign can help you earn a promotion and more money. (Read more…)

  7. March 26, 2009

    Best Press-Release-of-the-Week™ – LaunchYourLine.com

    This week saw the launch of LaunchYourLine.com, a website that aims to help aspiring entrepreneurs launch their product from conception to market: (Read more…)

  8. Here, There and Everywhere – Even Media Superstars Get Overexposed

    Like many Americans, I watched President Barack Obama’s appearance on “The Tonight Show with Jay Leno” last week. I also watched his interview with “60 Minutes” this past Sunday, checked out his NCAA Men’s Basketball Championship Tournament picks on ESPN.com last week and listened to his press conference on Tuesday night. Over the past week, the President has been here, there and seemingly everywhere. That’s not necessarily a good thing. (Read more…)

  9. Cross-Culture Public Relations – It’s Not as Easy as It Looks

    Every public relations professional dreams of developing a campaign that puts his or her company’s tag line on the lips of the entire world. However, the tried and true rules of continuity, consistency, and even practicality don’t always apply when it comes to international or cross-culture campaigns. (Read more…)

  10. Dealing with Disasters, Enemies, and Other Public Relations Mishaps

    Recently, a helicopter crashed into the East River in New York City just moments after takeoff. It was the second helicopter crash in four days. The aftermath of the second crash presented public relations professionals with further evidence of two PR maxims: 1.) that your employees can be one of your best public relations assets and 2.) that to deal with a disaster, you need a season public relations team that understands what’s really important. (Read more…)

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