1. February 17, 2009

    Be Prepared for Your Holiday PR Push

    To get publicity in the busy run-up to the holiday season, public relations firms have be prepared. By August, I had already received emails and press releases from PR representatives at Nextel and Epson regarding holiday gift guide stories. (Read more…)

  2. Using a Newswire Service to Distribute a Press Release

    So you have a fine press release written, but you don’t know quite what to do with it. You decide to blast an email to your best contacts. You get no response. You pitch some people over the phone, but they’re not interested. So it’s time to go to the newswire or wire. (Read more…)

  3. February 16, 2009

    Press Release Tips: Hook Editors with Strong Openings

    If you want your press release to get an editor’s attention, you need to get to the point as quickly as possible. Dozens of press releases stream into a newsroom every day. Most of them end up in the trash because an editor simply didn’t have time to read through the whole release to grasp the writer’s point. (Read more…)

  4. Why Every Company Needs a Web Site

    Some companies who build web sites today are still not completely sure what the web can do for them; “build a web site” becomes an entry on a “to do” checklist between “buy pencils” and “pick up non-fat creamer for office.” (Read more…)

  5. February 13, 2009

    Not Every Media Interview is a Good Public Relations Opportunity

    Imagine that you are a horse breeder. You agree to do an interview for a live television show. Once the interview starts, the anchor begins asking you questions about dogs and dog breeding. You can answer the questions in general terms, but you don’t want to try to offer advice or insight on a topic that you’re not entirely familiar with. (Read more…)

  6. PR Pros: Don’t Become Another Media Victim

    Media contacts are obviously important tools for any public relations department when it comes to promoting an event, product, or company. But any combination of inaccurate information, misleading statements, simple ignorance, or conflicting political agendas on the media’s part can also stamp out all the work that your company has put into building something special. (Read more…)

  7. Happy Thanks-Valentine’s Day

    Mickie Kennedy here. I want to thank my customers this Valentine’s Day for helping make eReleases what it is today. (Read more…)

  8. Trendspotting

    After recent conversations with public relations professionals, journalists and others in the business world, I’ve identified the five trends that people say will help you get the ink you’ve been looking for – or that will help you better understand how the ground under public relations continues to shift. (Read more…)

  9. February 12, 2009

    Making Your Web Site Accessible for the Disabled

    Organizations spend billions of dollars each year to create accessible homes, buildings, and public areas for the disabled. Yet many of these organizations fail to provide the same accessibility on their Web sites. (Read more…)

  10. How Public Relations Can Shape Corporate Culture

    Localized cultures often evolve at companies, for better or worse. Most former Enron and WorldCom employees I’ve spoken with say that the corporate cultures at both companies bred the behavior that ultimately resulted in far-reaching scandals. (Read more…)

  • Subscribe to PR Fuel

    • You'll receive:
    - PR news & tips daily
    - “7 Cheap PR Tactics for Success in Any Economy”
    - a FREE no-sales-pressure consultation
    - $100 off your next press release order.
    Subscriber Counter

    Our Clients Say It Best

    "Hi Andrew, I was skeptical, and compared your offer to what I could do on my own ... but even with my experience, I saw the value in the sources you offered ... But the real plus came when you sent me an email verifying a link.

    I had improperly coded a link, and your review team caught it ... saved it from going on the wire incorrectly ...

    You guys were top notch, all the way."

    - Martin Lamers, Scholarships and Promotions, Online Nursing Degrees.org


    Read this review 270 more reviews

  • Follow PR Fuel

    • Facebook twitter youtube Rss feed

  • Recent Tweets

  • Most Popular Articles